Top Ads on La Trobe University

La Trobe University Background Introduction:

La Trobe University, in the top 100 modern universities worldwide. Get in touch - message us or leave a comment. CRICOS 00115M, NSW 02218K

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Trobe University has been advertising and marketing on Facebook for many years. And La Trobe University has placed 377 of ads on the Facebook platform in the last month. In the past few years,La Trobe University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Trobe University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Trobe University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Trobe University.

BigSpy

1.La Trobe University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Trobe University  La Trobe University  La Trobe University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Trobe University Marketing Objectives Analysis: 

La Trobe University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Trobe University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Trobe University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apply to start in 2020  Secure your uni future New world, new skills 
Ad Copy Text  Study online now and on-campus later.  Remove the stress. Get an early conditional offer to La Trobe University through your volunteering o...  Technology is transforming entire industries. Study at La Trobe University and prepare for the jobs ...
Link Description  Explore our range of courses  Find out more  Explore our range of courses
Website Link  www.latrobe.edu.au  www.latrobe.edu.au  www.latrobe.edu.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 37  117  119
Like 34  48  390

La Trobe University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Trobe University Top 1 ads got 34 likes. La Trobe University uses a sentence with the finishing touch title: “Apply to start in 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Trobe University shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Trobe University should continue to optimize the ad content.

3.La Trobe University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-12-2020-06-18  2020-05-10-2020-06-14  2020-02-26-2020-06-12
Landing Page Link  https://www.latrobe.edu.au/international?cid=soc:fb:vid:int:con:sas:nan:cpm:prs:nan:mel:nan:nan:nan&fbclid=IwAR3bhDWF4QTvSa19ovvhgdHh24ncCVaxlQcdCIaVCACIXOzUNoEbtT_qCHg  https://www.latrobe.edu.au/study/aspire?cid=soc:fb:img:asp:awr:usl:awa:nan:prs:nan:mel:nan:nan:nan   https://www.latrobe.edu.au/international/study-in-australia/digital-transformation?cid=soc:fb:img:int:con:ind:nan:cpm:prs:nan:mel:nan:nan:nan

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Trobe University are successful.

La Trobe University Creative Analysis: 

La Trobe University placed a Video ad in 2020-05-12-2020-06-18, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Trobe University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sri Lanka  Australia  Sri Lanka
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Trobe University has the best conversion in Sri Lanka, and can advertise more in Sri Lanka in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Trobe University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-18  2020-05-10-2020-06-14  2020-02-26-2020-06-12
During  38 days  36 days 108 days 
Like  34  48  390
Share  2  1  9
Comment  1  1  5

Advertising effectiveness is a direct manifestation of advertising. La Trobe University ‘s Top 1 ad received 34 likes, 2 shares, 1 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Trobe University, helping La Trobe University to grasp the ad data more clearly.