Top Ads on La Tercera

La Tercera Background Introduction:

Noticias, fotos, videos y todo el contenido nacional e internacional de LaTercera.com en Facebook.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Tercera has been advertising and marketing on Facebook for many years. And La Tercera has placed 154 of ads on the Facebook platform in the last month. In the past few years,La Tercera has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Tercera on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Tercera. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Tercera.

BigSpy

1.La Tercera Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Tercera  La Tercera  La Tercera
Page Categories  Media/News Company  Media/News Company  Business & Economy Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Tercera Marketing Objectives Analysis: 

La Tercera has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Tercera best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Tercera Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  El Schop Heineken perfecto, puede ser el regalo perfecto  Sala Web InterSystems y UDD Ventures abren convocatoria para formar parte del programa “Comunidad de innovación tecnológica” 
Ad Copy Text  Se viene el Día del Padre y Heineken tiene el regalo perfecto, una máquina de servido de schop que...   Conoce la importancia del teletrabajo para el futuro de las empresas. Este jueves 18 a las 12:00hrs...  La instancia se realizará entre el 15 de junio y el 20 de julio de 2020 con la finalidad de impleme...
Link Description  Se viene el Día del Padre y Heineken tiene el regalo perfecto, se trata del nuevo Heineken Blade, una máquina de servido de schop que garantiza una experiencia perfecta a la hora de disfrutar de una cerveza, en la comodidad de tu hogar.  Claro empresas  Esta instancia se realizará entre el 15 de junio y el 20 de julio de 2020 con la finalidad de implementar soluciones con las capacidades óptimas para el escalamiento, oferta de nuevos servicios y crecimiento a nivel local, regional y global que requieren los emprendedores.
Website Link  www.latercera.com  especiales.latercera.com  www.latercera.com
CTA    SIGN_UP  LEARN_MORE
Text Word Count 203  154  273
Like 57  61  3

La Tercera Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Tercera Top 1 ads got 57 likes. La Tercera uses a sentence with the finishing touch title: “El Schop Heineken perfecto, puede ser el regalo perfecto”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Tercera shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Tercera should continue to optimize the ad content.

3.La Tercera Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-17-2020-06-17  2020-06-15-2020-06-16
Landing Page Link  https://www.latercera.com/nacional/noticia/el-schop-heineken-perfecto-puede-ser-el-regalo-perfecto/A3HF4PUPGFELZITMPPQDYC4EGI/  https://especiales.latercera.com/sala-web/webinar/la-importancia-del-teletrabajo-para-el-futuro-de-las-empresas/   https://www.latercera.com/pulso/noticia/intersystems-y-udd-ventures-abren-convocatoria-para-formar-parte-del-programa-comunidad-de-innovacion-tecnologica/46DRZMKSINB6TARGR2HKNGMRHU/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Tercera are successful.

La Tercera Creative Analysis: 

La Tercera placed a Image ad in 2020-06-18-2020-06-18, and got 57 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Tercera Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Chile
Language  Spanish  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Tercera has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Tercera Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-17-2020-06-17  2020-06-15-2020-06-16
During  1 days  1 days 2 days 
Like  57  61  3
Share  22  15  3
Comment  16  7  0

Advertising effectiveness is a direct manifestation of advertising. La Tercera ‘s Top 1 ad received 57 likes, 22 shares, 16 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Tercera, helping La Tercera to grasp the ad data more clearly.