Top Ads on La Sexta Avenida

La Sexta Avenida Background Introduction:

Tóda una tradición en Monterrey desde 1954... Un ícono en la moda vaquera, con la mejor calidad, tradición y prestigio en la ciudad.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Sexta Avenida has been advertising and marketing on Facebook for many years. And La Sexta Avenida has placed 13 of ads on the Facebook platform in the last month. In the past few years,La Sexta Avenida has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Sexta Avenida on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Sexta Avenida. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Sexta Avenida.

BigSpy

1.La Sexta Avenida Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Sexta Avenida  La Sexta Avenida  La Sexta Avenida
Page Categories  Hat Store  Hat Store  Hat Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Sexta Avenida Marketing Objectives Analysis: 

La Sexta Avenida has been operating in Hat Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Sexta Avenida best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Sexta Avenida Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La Sexta Avenida  La Sexta Avenida La Sexta Avenida 
Ad Copy Text  Estuche para sombreros FIBRA DE CARBONO de $2,650 a tan solo $1,950 PESOS. (promoción valida hasta ...  Promocion ABRIL 20% de DESCUENTO en todas las botas marca EL AUSENTE.  Tóda una tradición en Monterrey desde 1954... Un ícono en la moda vaquera, con la mejor calidad, ...
Link Description      
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE  MESSAGE_PAGE  MESSAGE_PAGE
Text Word Count 115  71  136
Like 2  26  10

La Sexta Avenida Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Sexta Avenida Top 1 ads got 2 likes. La Sexta Avenida uses a sentence with the finishing touch title: “La Sexta Avenida”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Sexta Avenida shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Sexta Avenida should continue to optimize the ad content.

3.La Sexta Avenida Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-08-2019-04-15  2019-04-08-2019-04-15  2019-04-08-2019-04-15
Landing Page Link  https://www.facebook.com/LaSextaAvenida/  https://www.facebook.com/LaSextaAvenida/   https://www.facebook.com/LaSextaAvenida/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Sexta Avenida are successful.

La Sexta Avenida Creative Analysis: 

La Sexta Avenida placed a Image ad in 2019-04-08-2019-04-15, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Sexta Avenida Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Sexta Avenida has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Sexta Avenida Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-15  2019-04-08-2019-04-15  2019-04-08-2019-04-15
During  8 days  8 days 8 days 
Like  2  26  10
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. La Sexta Avenida ‘s Top 1 ad received 2 likes, 0 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Sexta Avenida, helping La Sexta Avenida to grasp the ad data more clearly.