Top Ads on La República

La República Background Introduction:

LA REPUBLICA es líder en la cobertura periodística de alto nivel en economía, finanzas y negocios, así como otros temas de interés propios de los lectores ejecutivos y profesionales costarricenses.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La República has been advertising and marketing on Facebook for many years. And La República has placed 258 of ads on the Facebook platform in the last month. In the past few years,La República has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La República on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La República. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La República.

BigSpy

1.La República Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La República  La República  La República
Page Categories  Other  Retail Company  Public Figure
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

La República Marketing Objectives Analysis: 

La República has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La República best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La República Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Estoy atento a tus pedidos  Super Pola COVID-19 | Reapertura Económica 
Ad Copy Text  Estoy atento a tus pedidos y solicitudes. Regístrate y trabajemos juntos por el bienestar de nuestr...  ¡Aprovecha esta oferta y ahorra en tu compra! Visita tu #SuperPola más cercano y encuentra todo lo...  Estas son las fases de reapertura gradual de nuestra economía. Debemos seguir al pie de la letra e...
Link Description  Escríbele a Fredy Condorí. Quiero dialogar contigo y analizar los retos por afrontar en los diferentes sectores como en el deporte, la cultura y la educación.  N/A  Plan de Reapertura de la Economía de El Salvador Hacia la Nueva Normalidad.
Website Link  fredycondori.pe  superpola.com  covid19.gob.sv
CTA  SIGN_UP  LEARN_MORE  
Text Word Count 125  217  411
Like 420  136  53534

La República Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La República Top 1 ads got 420 likes. La República uses a sentence with the finishing touch title: “Estoy atento a tus pedidos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La República shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La República should continue to optimize the ad content.

3.La República Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-19-2020-06-20  2020-06-17-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://fredycondori.pe/contacto/  https://superpola.com/ofertas/?fbclid=IwAR0g22zO2iMIqWeabnPIdPwpY9ClvWLRIpCwEAatvAXLYIQway6NaxZjL7M   https://covid19.gob.sv/reapertura/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La República are successful.

La República Creative Analysis: 

La República placed a Image ad in 2020-06-19-2020-06-20, and got 420 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La República Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Dominican  El Salvador
Language  Spanish  Indonesian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La República has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La República Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-17-2020-06-18  2020-06-16-2020-06-17
During  2 days  2 days 2 days 
Like  420  136  53534
Share  48  4  4132
Comment  89  10  3445

Advertising effectiveness is a direct manifestation of advertising. La República ‘s Top 1 ad received 420 likes, 48 shares, 89 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La República, helping La República to grasp the ad data more clearly.