Top Ads on La Redoute
La Redoute Background Introduction:
http://www.laredoute.pt/ A maior loja de moda e decoração on-line em Portugal!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
La Redoute has been advertising and marketing on Facebook for many years. And La Redoute has placed 742 of ads on the Facebook platform in the last month. In the past few years,La Redoute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for La Redoute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Redoute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Redoute.
1.La Redoute Top 3 Ads Basic Understanding
|Name||La Redoute||La Redoute||La Redoute|
|Page Categories||Clothing (Brand)||Design & Fashion||Design & Fashion|
La Redoute Marketing Objectives Analysis:
La Redoute has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Redoute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.La Redoute Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||La Redoute Interieurs - Lot 4 Assiettes Plates CraquelÃ©es, Gogain||N/A||Î¤ÏÎ¯Î³ÏÎ½Î¿ ÏÎ¿Ï ÏÎ¹ÎÎ½ Î¼Îµ Î¼Î¿ÏÎ¯Î²Î¿ Î»Î±ÏÎ¿ÏÏÎ¹Î±|
|Ad Copy Text||⭐ C'est les Soldes : Jusqu'à -50% sur la Mode et la Maison! ⭐||-||Βρες ό,τι ψάχνεις για τη γυναίκα, τον άντρα, το παιδί κα...|
|Text Word Count||66||144||119|
La Redoute Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. La Redoute Top 1 ads got 0 likes. La Redoute uses a sentence with the finishing touch title: “La Redoute Interieurs - Lot 4 Assiettes Plates CraquelÃ©es, Gogain”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. La Redoute shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Redoute should continue to optimize the ad content.
3.La Redoute Top 3 Ads Creative Selection
|Landing Page Link||https://www.laredoute.ch/ppdp/prod-350124088.aspx?omniturecode=REG00093804CHFR||https://www.laredoute.gr/?utm_source=Facebook&utm_medium=NewDynamics&utm_campaign=amesi_apostoli_all||https://www.laredoute.gr/olosoma-magio/olosomo-magio-poy-leptainei-me-ntrape-sxedio_p-2651888.aspx?Org=2651889&utm_source=Facebook&utm_medium=BM&utm_campaign=Retargeting-360&fbclid=IwAR0u6Lw7DKlbF7PWfSvrmdwNji5jfPJe8BE9g3yL2A3KXZaY0zZmCafWN-8|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Redoute are successful.
La Redoute Creative Analysis:
La Redoute placed a Carousel ad in 2020-06-09-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.La Redoute Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
La Redoute has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.La Redoute Top 3 Ads Performance Display
|During||12 days||150 days||478 days|
Advertising effectiveness is a direct manifestation of advertising. La Redoute ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Redoute, helping La Redoute to grasp the ad data more clearly.