Top Ads on La Brasa Roja

La Brasa Roja Background Introduction:

Somos tradición, frescura y sabor colombiano. Desde 1986 reunimos a las familias colombianas alrededor del sabor inconfundible de nuestro pollo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Brasa Roja has been advertising and marketing on Facebook for many years. And La Brasa Roja has placed 17 of ads on the Facebook platform in the last month. In the past few years,La Brasa Roja has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Brasa Roja on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Brasa Roja. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Brasa Roja.

BigSpy

1.La Brasa Roja Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Brasa Roja  La Brasa Roja  La Brasa Roja
Page Categories  Breakfast & Brunch Restaurant  Breakfast & Brunch Restaurant  Breakfast & Brunch Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Brasa Roja Marketing Objectives Analysis: 

La Brasa Roja has been operating in Breakfast & Brunch Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Brasa Roja best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Brasa Roja Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pidelo Ahora  Domicilios - Brasa Roja ¡Quiero mi pollo web! 
Ad Copy Text  ¡Disfruta de este combo con todo el sabor tradicional de La Brasa Roja y comparte en casa! Por la c...  Tradicional sabor casero ¡No te pierdas el increíble precio de nuestro delicioso Duo de Ajiacos Me...  Disfruta de 1 Pollo Asado + yuca por $23.900 ¡Pide el tuyo! Vigencia hasta el 31 de Marzo de 2020
Link Description  Brasa Roja  Lleva dos crema de ajiaco mediano con pechuga desmenuzada y mazorca; acompañado de arroz, crema de leche y alcaparras a un precio especial  PROMOCIÓN
Website Link  www.labrasaroja.com  www.labrasaroja.com  www.labrasaroja.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 244  212  98
Like 16  6  5

La Brasa Roja Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Brasa Roja Top 1 ads got 16 likes. La Brasa Roja uses a sentence with the finishing touch title: “Pidelo Ahora”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Brasa Roja shared 244 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Brasa Roja should continue to optimize the ad content.

3.La Brasa Roja Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-04  2020-05-01-2020-05-01  2020-03-20-2020-03-20
Landing Page Link  https://www.labrasaroja.com/productos/detalle/amo-el-pollo-agrandado-oferta-especial?group=grupo1-sdm&utm_source=facebook&utm_medium=cpa&utm_content=muchosabor&fbclid=IwAR2DPxv6ER0xnluhk0bmLBLdVD8K1nGarohU-GyOsNHqYNO0DfaYIX19d4s  https://www.labrasaroja.com/productos/detalle/duo-ajiacos-medianos?group=grupo1-sdm&utm_source=facebook&utm_medium=cpa&utm_content=campana-abril&fbclid=IwAR2j0fP37oFICeQ7yxmrEWFRn7eysOrUlTmcFmRQYpeRnC5NOGrnjeLURbk   https://www.labrasaroja.com/productos/detalle/web-pollo-asado-oferta?group=grupo1-sdm&utm_source=FACEBOOK&utm_medium=CPC&utm_campaign=COL_BRASA-ROJA_POLLO-ASADO_CONVERSIONES&fbclid=IwAR1esk2oRfN1BJLyik07rQUePEARpqDiOVsAFApdcRqY_mTUvMtSm9pOCeU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Brasa Roja are successful.

La Brasa Roja Creative Analysis: 

La Brasa Roja placed a Image ad in 2020-06-01-2020-06-04, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Brasa Roja Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  Colombia  Colombia
Language  Croatian  Spanish  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Brasa Roja has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Brasa Roja Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-04  2020-05-01-2020-05-01  2020-03-20-2020-03-20
During  4 days  1 days 1 days 
Like  16  6  5
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. La Brasa Roja ‘s Top 1 ad received 16 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Brasa Roja, helping La Brasa Roja to grasp the ad data more clearly.