Top Ads on LRT

LRT Background Introduction:

Lietuvos nacionalinis radijas ir televizija (LRT) – visuomeninis transliuotojas, įkurtas 1926 metais.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LRT has been advertising and marketing on Facebook for many years. And LRT has placed 374 of ads on the Facebook platform in the last month. In the past few years,LRT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LRT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LRT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LRT.


1.LRT Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LRT Marketing Objectives Analysis: 

LRT has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LRT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LRT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kriptovaliutos dar tik įsibėgėja: ar į jas investuoti verta labiau nei į auksą?  LRT Siap Serah Terima di Tahun 2020! 
Ad Copy Text  Į ką drąsiau investuotumėte – kriptovaliutas ar auksą?  „Yra Lietuva“ #Dainųdaina  Gateway Park, apartemen berkonsep urban resort di kawasan Stasiun LRT, dikembangkan oleh developer t...
Link Description  Tik laiko klausimas, kada kriptovaliutas kurs ne tik bendrovės, bet ir pačios valstybės. Tuo neabejoja pašnekovai. Tačiau jie priduria – taip nutikus gali būti ...  N/A  Apartemen Urban Resort di Kawasan LRT City | Gateway Park
Website Link
Text Word Count 61  33  801
Like 4  722  43

LRT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LRT Top 1 ads got 4 likes. LRT uses a sentence with the finishing touch title: “Kriptovaliutos dar tik įsibėgėja: ar į jas investuoti verta labiau nei į auksą?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LRT shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LRT should continue to optimize the ad content.

3.LRT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-14-2020-06-18  2020-05-11-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LRT are successful.

LRT Creative Analysis: 

LRT placed a Image ad in 2020-06-17-2020-06-19, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LRT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  N/A
Language  Lithuanian  French  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LRT has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LRT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-14-2020-06-18  2020-05-11-2020-06-18
During  3 days  5 days 39 days 
Like  4  722  43
Share  2  110  2
Comment  4  23  1

Advertising effectiveness is a direct manifestation of advertising. LRT ‘s Top 1 ad received 4 likes, 2 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LRT, helping LRT to grasp the ad data more clearly.