Top Ads on L'Oréal Professionnel

L'Oréal Professionnel Background Introduction:

L'Oréal Professionnel is the #1 professional brand worldwide acclaimed by the world's greatest hair stylists. الشعر هو تاج المرأة، لذلك تقدّم لك لوريال بروفسيونال مجموعة من المنتجات العال

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

L'Oréal Professionnel has been advertising and marketing on Facebook for many years. And L'Oréal Professionnel has placed 238 of ads on the Facebook platform in the last month. In the past few years,L'Oréal Professionnel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for L'Oréal Professionnel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for L'Oréal Professionnel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from L'Oréal Professionnel.


1.L'Oréal Professionnel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  L'Oréal Professionnel  L'Oréal Professionnel  L'Oréal Professionnel
Page Categories  Beauty Salon  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  opencart  N/A  N/A

L'Oréal Professionnel Marketing Objectives Analysis: 

L'Oréal Professionnel has been operating in Beauty Salon for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. L'Oréal Professionnel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.L'Oréal Professionnel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  L'oreal Serie Expert Blondifier Masque 500ml - maschera antig...  NEO SteamPod 3.0 Shop Now on Lazada! 
Ad Copy Text  Regalati capelli perfetti con i prodotti L’Oréal Professionnel! Acquista subito! La spedizione è...  ΝΕΟ STEAMPOD 3.0 από τη L’Oréal Professionnel! Αποκτήστε 2x ΠΙΟ ΛΕΙΟ απ...  Time to care for your hair and scalp at home! Meet L'Oreal Pro's Expert Care Essentials for your e...
Link Description  N/A  LOREALPROFESSIONNEL.GR  Shop online with L'Oreal Professionnel now! Visit L'Oreal Professionnel on Lazada.
Website Link
Text Word Count 345  532  200
Like 0  403  0

L'Oréal Professionnel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. L'Oréal Professionnel Top 1 ads got 0 likes. L'Oréal Professionnel uses a sentence with the finishing touch title: “L'oreal Serie Expert Blondifier Masque 500ml - maschera antig...”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. L'Oréal Professionnel shared 345 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. L'Oréal Professionnel should continue to optimize the ad content.

3.L'Oréal Professionnel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-07-2020-06-20  2020-06-10-2020-06-20  2020-05-31-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by L'Oréal Professionnel are successful.

L'Oréal Professionnel Creative Analysis: 

L'Oréal Professionnel placed a Carousel ad in 2020-06-07-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.L'Oréal Professionnel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Greece  Philippines
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

L'Oréal Professionnel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.L'Oréal Professionnel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-10-2020-06-20  2020-05-31-2020-06-18
During  14 days  11 days 19 days 
Like  0  403  0
Share  11  14  0
Comment  0  161  0

Advertising effectiveness is a direct manifestation of advertising. L'Oréal Professionnel ‘s Top 1 ad received 0 likes, 11 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for L'Oréal Professionnel, helping L'Oréal Professionnel to grasp the ad data more clearly.