Top Ads on L'Oréal Paris

L'Oréal Paris Background Introduction:

Snapchat :lorealmakeup

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

L'Oréal Paris has been advertising and marketing on Facebook for many years. And L'Oréal Paris has placed 2338 of ads on the Facebook platform in the last month. In the past few years,L'Oréal Paris has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for L'Oréal Paris on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for L'Oréal Paris. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from L'Oréal Paris.

BigSpy

1.L'Oréal Paris Top 3 Ads Basic Understanding

   top1  top2  top3
Name  L'Oréal Paris  L'Oréal Paris  L'Oréal Paris
Page Categories  Health/Beauty  Health/Beauty  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

L'Oréal Paris Marketing Objectives Analysis: 

L'Oréal Paris has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. L'Oréal Paris best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.L'Oréal Paris Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plaukų SPA namuose!  ลดสูงสุด 60% + ลดเพิ่ม 15% + ฟรี! ลิปสติก L'Oréal Paris 
Ad Copy Text  Įtrauk Elvital Dream Length Steam mask į savo mėgstamą plaukų priežiūros rutiną! Intensyviai...  -  O nuanta noua? Usor de obtinut acasa! Descoperă colectia Casting Cool Brunettes, nuante de saten re...
Link Description  Atrask Elvital Dream Length  N/A  N/A
Website Link  www.drogas.lt  www.facebook.com  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 141  715  141
Like 26  439  495

L'Oréal Paris Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. L'Oréal Paris Top 1 ads got 26 likes. L'Oréal Paris uses a sentence with the finishing touch title: “Plaukų SPA namuose!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. L'Oréal Paris shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. L'Oréal Paris should continue to optimize the ad content.

3.L'Oréal Paris Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-07-2020-06-20  2020-06-10-2020-06-20  2020-05-14-2020-06-20
Landing Page Link  https://www.drogas.lt/lt/search?q=dream+length&utm_source=facebook&utm_medium=social_post_paid&utm_content=oap_haco_elvital-dream-lenght-202006_display_aw&utm_campaign=elvital-dream-lenght-202006_  https://www.facebook.com/lorealparisthailand/videos/256520865793673/   https://www.emag.ro/vopsea-par-oxidant/brand/l-oreal-paris/filter/rezistenta-f8126,semi-permanenta-v-5575624/componenta-f8127,fara-amoniac-v-5575643/c?ref=lst_leftbar_8126_-&utm_source=facebook&utm_medium=social_post_paid&utm_content=oap_haco_casting-creme-gloss_display_cv&utm_campaign=oap_haco_casting-creme-gloss_coolbrunette&utm_term=carousel&dclid=CLrg6ZeptukCFYuDYgoddScD2Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by L'Oréal Paris are successful.

L'Oréal Paris Creative Analysis: 

L'Oréal Paris placed a Image ad in 2020-06-07-2020-06-20, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.L'Oréal Paris Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Thailand  Romania,Spain
Language  Norwegian  Thai  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

L'Oréal Paris has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.L'Oréal Paris Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-10-2020-06-20  2020-05-14-2020-06-20
During  14 days  11 days 38 days 
Like  26  439  495
Share  1  10  14
Comment  1  7  9

Advertising effectiveness is a direct manifestation of advertising. L'Oréal Paris ‘s Top 1 ad received 26 likes, 1 shares, 1 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for L'Oréal Paris, helping L'Oréal Paris to grasp the ad data more clearly.