Top Ads on L'Oréal Paris

L'Oréal Paris Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

L'Oréal Paris has been advertising and marketing on Facebook for many years. And L'Oréal Paris has placed 2337 of ads on the Facebook platform in the last month. In the past few years,L'Oréal Paris has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for L'Oréal Paris on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for L'Oréal Paris. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from L'Oréal Paris.


1.L'Oréal Paris Top 3 Ads Basic Understanding

   top1  top2  top3
Name  L'Oréal Paris  L'Oréal Paris  L'Oréal Paris
Page Categories  Health/Beauty  Cosmetics Store  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

L'Oréal Paris Marketing Objectives Analysis: 

L'Oréal Paris has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. L'Oréal Paris best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.L'Oréal Paris Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ลดสูงสุด 70% + ลดเพิ่ม 20%  Compre agora. Colorista Permanent Gels by L'Oréal Paris 
Ad Copy Text  -  Salve seus últimos 3 cm e cuide do longo dos seus sonhos.  Go Bold with Colorista Permanent Gels by L'Oréal Paris! Long-lasting ✅ High-intensity ✅ Shimmer...
Link Description  N/A  Aproveite.  #HoldYourBold
Website Link
Text Word Count 607  58  138
Like 221  1650  268

L'Oréal Paris Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. L'Oréal Paris Top 1 ads got 221 likes. L'Oréal Paris uses a sentence with the finishing touch title: “ลดสูงสุด 70% + ลดเพิ่ม 20%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. L'Oréal Paris shared 607 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. L'Oréal Paris should continue to optimize the ad content.

3.L'Oréal Paris Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-20  2020-05-25-2020-06-20  2020-06-12-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by L'Oréal Paris are successful.

L'Oréal Paris Creative Analysis: 

L'Oréal Paris placed a Video ad in 2020-06-18-2020-06-20, and got 221 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.L'Oréal Paris Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Brazil  Lithuania
Language  Thai  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

L'Oréal Paris has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.L'Oréal Paris Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-05-25-2020-06-20  2020-06-12-2020-06-20
During  3 days  27 days 9 days 
Like  221  1650  268
Share  4  55  38
Comment  2  50  59

Advertising effectiveness is a direct manifestation of advertising. L'Oréal Paris ‘s Top 1 ad received 221 likes, 4 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for L'Oréal Paris, helping L'Oréal Paris to grasp the ad data more clearly.