Top Ads on LOU Rugby

LOU Rugby Background Introduction:

www.lourugby.fr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LOU Rugby has been advertising and marketing on Facebook for many years. And LOU Rugby has placed 3 of ads on the Facebook platform in the last month. In the past few years,LOU Rugby has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LOU Rugby on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LOU Rugby. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LOU Rugby.

BigSpy

1.LOU Rugby Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LOU Rugby  LOU Rugby  LOU Rugby
Page Categories  Rugby Stadium  Rugby Stadium  Rugby Stadium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LOU Rugby Marketing Objectives Analysis: 

LOU Rugby has been operating in Rugby Stadium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LOU Rugby best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LOU Rugby Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lyon / Perpignan  Lyon / Perpignan Lyon / Perpignan 
Ad Copy Text  Rendez-vous le samedi 13 avril à 18h00 au Matmut Stadium de Gerland ⚫️  Rendez-vous le samedi 13 avril à 18h00 au Matmut Stadium de Gerland ⚫️  Rendez-vous le samedi 13 avril à 18h00 au Matmut Stadium de Gerland ⚫️
Link Description      
Website Link  billetterie.lourugby.fr  billetterie.lourugby.fr  billetterie.lourugby.fr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 75  75  75
Like 105  171  66

LOU Rugby Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LOU Rugby Top 1 ads got 105 likes. LOU Rugby uses a sentence with the finishing touch title: “Lyon / Perpignan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LOU Rugby shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LOU Rugby should continue to optimize the ad content.

3.LOU Rugby Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-02-2019-04-08  2019-04-02-2019-04-08  2019-04-02-2019-04-08
Landing Page Link  https://billetterie.lourugby.fr/  https://billetterie.lourugby.fr/   https://billetterie.lourugby.fr/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LOU Rugby are successful.

LOU Rugby Creative Analysis: 

LOU Rugby placed a Image ad in 2019-04-02-2019-04-08, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LOU Rugby Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LOU Rugby has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LOU Rugby Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-02-2019-04-08  2019-04-02-2019-04-08  2019-04-02-2019-04-08
During  7 days  7 days 7 days 
Like  105  171  66
Share  15  20  3
Comment  3  7  1

Advertising effectiveness is a direct manifestation of advertising. LOU Rugby ‘s Top 1 ad received 105 likes, 15 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LOU Rugby, helping LOU Rugby to grasp the ad data more clearly.