Top Ads on LOL Esports

LOL Esports Background Introduction:

The official League of Legends esports Facebook page. Schedule and team info at http://lolesports.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LOL Esports has been advertising and marketing on Facebook for many years. And LOL Esports has placed 84 of ads on the Facebook platform in the last month. In the past few years,LOL Esports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LOL Esports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LOL Esports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LOL Esports.

BigSpy

1.LOL Esports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LOL Esports  LOL Esports  LOL Esports
Page Categories  Sport  Sport  Esports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LOL Esports Marketing Objectives Analysis: 

LOL Esports has been operating in Sport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LOL Esports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LOL Esports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GAMERS CLUB + RIVALRY. UMA APOSTA CERTA.  GAMERS CLUB + RIVALRY. UMA APOSTA CERTA. LoL Esports Latinoamérica 
Ad Copy Text  Utilize o cupom “GCpremium100”, coloque R$60,00 ou mais e ganhe 100% de bônus para apostar no s...  Utilize o cupom “GCpremium100”, coloque R$60,00 ou mais e ganhe 100% de bônus para apostar no s...  All Knights y Isurus se vuelven a encontrar este 2 de Mayo en la Gran Final de #LLA ¿Quién levanta...
Link Description  CS:GO é na Gamers Club  CS:GO é na Gamers Club  N/A
Website Link  glhf.rivalry.com  glhf.rivalry.com  watch.lolesports.com
CTA  SIGN_UP  SIGN_UP  
Text Word Count 280  280  221
Like 2  6  222

LOL Esports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LOL Esports Top 1 ads got 2 likes. LOL Esports uses a sentence with the finishing touch title: “GAMERS CLUB + RIVALRY. UMA APOSTA CERTA.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LOL Esports shared 280 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LOL Esports should continue to optimize the ad content.

3.LOL Esports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-09-2020-06-18  2020-06-09-2020-06-16  2020-04-30-2020-05-02
Landing Page Link  https://glhf.rivalry.com/gamersclubcs/?utm_source=ads&utm_medium=faceads&utm_campaign=rivalry_gc  https://glhf.rivalry.com/gamersclubcs/?utm_source=ads&utm_medium=faceads&utm_campaign=rivalry_gc   https://watch.lolesports.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LOL Esports are successful.

LOL Esports Creative Analysis: 

LOL Esports placed a Image ad in 2020-06-09-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LOL Esports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Chile  Brazil  Venezuela
Language  Portuguese  Portuguese  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LOL Esports has the best conversion in Brazil,Chile, and can advertise more in Brazil,Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LOL Esports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-06-09-2020-06-16  2020-04-30-2020-05-02
During  10 days  8 days 3 days 
Like  2  6  222
Share  0  3  32
Comment  0  3  6

Advertising effectiveness is a direct manifestation of advertising. LOL Esports ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LOL Esports, helping LOL Esports to grasp the ad data more clearly.