Top Ads on LOFT Köln

LOFT Köln Background Introduction:

"...längst hat das Loft Weltruhm erspielt" (Stadtrevue, 2010) one of "10 of the best jazz clubs in Europe " (the guardian, 2016)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LOFT Köln has been advertising and marketing on Facebook for many years. And LOFT Köln has placed 15 of ads on the Facebook platform in the last month. In the past few years,LOFT Köln has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LOFT Köln on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LOFT Köln. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LOFT Köln.


1.LOFT Köln Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LOFT Köln  LOFT Köln  LOFT Köln
Page Categories  Jazz & Blues Club  Jazz & Blues Club  Jazz & Blues Club
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LOFT Köln Marketing Objectives Analysis: 

LOFT Köln has been operating in Jazz & Blues Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LOFT Köln best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LOFT Köln Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Daniel Garcia Trio: Traversuras Mitschnitt des Deutschlandfunks  Stax Hans Lüdemann solo piano „Spuren“ 
Ad Copy Text  Daniel García bringt traditionelle spanische Klänge seiner Heimat und Jazz zusammen. Daniel Garci...  Matthew Halpin – Saxophon Bertram Burkert – Gitarre Reza Askari – Bass Max Stadtfeld – Schla...  Vor genau 25 Jahren, im Mai 1994, entstand die erste Solo-CD von Hans Lüdemann, „the natural pian...
Link Description  Music  Music  Music
Website Link
Text Word Count 4177  1257  4073
Like 1  0  2

LOFT Köln Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LOFT Köln Top 1 ads got 1 likes. LOFT Köln uses a sentence with the finishing touch title: “Daniel Garcia Trio: Traversuras Mitschnitt des Deutschlandfunks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LOFT Köln shared 4177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LOFT Köln should continue to optimize the ad content.

3.LOFT Köln Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-03-2019-05-06  2019-05-01-2019-05-06  2019-05-03-2019-05-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LOFT Köln are successful.

LOFT Köln Creative Analysis: 

LOFT Köln placed a Image ad in 2019-05-03-2019-05-06, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LOFT Köln Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LOFT Köln has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LOFT Köln Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-03-2019-05-06  2019-05-01-2019-05-06  2019-05-03-2019-05-06
During  4 days  6 days 4 days 
Like  1  0  2
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LOFT Köln ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LOFT Köln, helping LOFT Köln to grasp the ad data more clearly.