Top Ads on LOEWE Perfumes

LOEWE Perfumes Background Introduction:

Since 1972, LOEWE has created a range of fragrances using the most exclusive raw materials, expert hands of the “nose” of the house, for men and women.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LOEWE Perfumes has been advertising and marketing on Facebook for many years. And LOEWE Perfumes has placed 64 of ads on the Facebook platform in the last month. In the past few years,LOEWE Perfumes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LOEWE Perfumes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LOEWE Perfumes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LOEWE Perfumes.


1.LOEWE Perfumes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LOEWE Perfumes  LOEWE Perfumes  LOEWE Perfumes
Page Categories  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  prestashop  prestashop

LOEWE Perfumes Marketing Objectives Analysis: 

LOEWE Perfumes has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LOEWE Perfumes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LOEWE Perfumes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LOEWE SOLO Mercurio  LOEWE Esencia EDP LOEWE Esencia EDP 
Ad Copy Text  Una fragancia profunda y misteriosa donde destaca más que nunca el contraste de sus acordes e inspi...  UN PASEO POR MADRID. The aromas reveal in a unique way every corner and step of Madrid city (Spain).  Eau de Parfum fresh, floral and fruity, LOEWE SOLO Ella is a fragrance with its own personality, fem...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 218  100  236
Like 70  219  144

LOEWE Perfumes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LOEWE Perfumes Top 1 ads got 70 likes. LOEWE Perfumes uses a sentence with the finishing touch title: “LOEWE SOLO Mercurio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LOEWE Perfumes shared 218 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LOEWE Perfumes should continue to optimize the ad content.

3.LOEWE Perfumes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-03-12-2020-03-18  2020-02-22-2020-03-14  2020-02-21-2020-03-14
Landing Page Link;dc_trk_aid=464205670;dc_trk_cid=129904610;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LOEWE Perfumes are successful.

LOEWE Perfumes Creative Analysis: 

LOEWE Perfumes placed a Carousel ad in 2020-03-12-2020-03-18, and got 70 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LOEWE Perfumes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Romanian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LOEWE Perfumes has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LOEWE Perfumes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-12-2020-03-18  2020-02-22-2020-03-14  2020-02-21-2020-03-14
During  7 days  22 days 23 days 
Like  70  219  144
Share  3  4  1
Comment  1  9  1

Advertising effectiveness is a direct manifestation of advertising. LOEWE Perfumes ‘s Top 1 ad received 70 likes, 3 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LOEWE Perfumes, helping LOEWE Perfumes to grasp the ad data more clearly.