Top Ads on LO & SONS

LO & SONS Background Introduction:

Lightweight materials, thoughtful features, and timeless styles. Smartly designed bags for life on the road, created by a mother and her two sons.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LO & SONS has been advertising and marketing on Facebook for many years. And LO & SONS has placed 176 of ads on the Facebook platform in the last month. In the past few years,LO & SONS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LO & SONS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LO & SONS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LO & SONS.

BigSpy

1.LO & SONS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LO & SONS  LO & SONS  LO & SONS
Page Categories  Bags/Luggage  Bags/Luggage  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

LO & SONS Marketing Objectives Analysis: 

LO & SONS has been operating in Bags/Luggage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LO & SONS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LO & SONS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get 30% OFF The O.G. 2  N/A Lo & Sons 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.loandsons.com  www.loandsons.com  www.loandsons.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

LO & SONS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LO & SONS Top 1 ads got 0 likes. LO & SONS uses a sentence with the finishing touch title: “Get 30% OFF The O.G. 2”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LO & SONS shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LO & SONS should continue to optimize the ad content.

3.LO & SONS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-17-2020-06-19
Landing Page Link  https://www.loandsons.com/products/og-2-nylon-black-gold-lavender  https://www.loandsons.com/products/catalina-deluxe-washed-canvas-midnight-ash   https://www.loandsons.com/pages/waverley-2-womens-convertible-crossbody-bag

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LO & SONS are successful.

LO & SONS Creative Analysis: 

LO & SONS placed a Video ad in 2020-06-17-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LO & SONS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LO & SONS has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LO & SONS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-17-2020-06-19
During  3 days  3 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LO & SONS ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LO & SONS, helping LO & SONS to grasp the ad data more clearly.