Top Ads on LKM Recycling

LKM Recycling Background Introduction:

LKM Recycling is recognised by it's customers and competitors as one of the leading Total Waste Management Solution providers in the South East.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LKM Recycling has been advertising and marketing on Facebook for many years. And LKM Recycling has placed 6 of ads on the Facebook platform in the last month. In the past few years,LKM Recycling has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LKM Recycling on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LKM Recycling. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LKM Recycling.


1.LKM Recycling Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LKM Recycling  LKM Recycling  LKM Recycling
Page Categories  Recycling Center  Recycling Center  Recycling Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LKM Recycling Marketing Objectives Analysis: 

LKM Recycling has been operating in Recycling Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LKM Recycling best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LKM Recycling Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LKM - Scrap My Car  LKM - Scrap My Car LKM - Scrap My Car 
Ad Copy Text  Time for a new car? Old one failed MOT? Repair bill to high? There are many reasons to scrap your ca...  LKM Recycling are now paying £120 per tonne for complete vehicles delivered to our weighbridge. We...  Is the winter cold beating your car? Time for a new one? Get a free instant online quote today to sc...
Link Description  DVLA Compliant Scrappage  DVLA Compliant Scrappage. Guaranteed Responsible Recycling of your old vehicle  DVLA Compliant Scrappage
Website Link
Text Word Count 264  285  162
Like 22  37  58

LKM Recycling Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LKM Recycling Top 1 ads got 22 likes. LKM Recycling uses a sentence with the finishing touch title: “LKM - Scrap My Car”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LKM Recycling shared 264 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LKM Recycling should continue to optimize the ad content.

3.LKM Recycling Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-06-2020-04-25  2018-11-08-2019-05-07  2017-11-08-2019-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LKM Recycling are successful.

LKM Recycling Creative Analysis: 

LKM Recycling placed a Image ad in 2020-01-06-2020-04-25, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LKM Recycling Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  Italian  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LKM Recycling has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LKM Recycling Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-06-2020-04-25  2018-11-08-2019-05-07  2017-11-08-2019-05-07
During  111 days  181 days 546 days 
Like  22  37  58
Share  3  30  7
Comment  4  7  1

Advertising effectiveness is a direct manifestation of advertising. LKM Recycling ‘s Top 1 ad received 22 likes, 3 shares, 4 comments in just 111 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LKM Recycling, helping LKM Recycling to grasp the ad data more clearly.