Top Ads on LITEXPO
LITEXPO Background Introduction:
LITEXPO - Parodų verslo lyderis Baltijos šalyse, kasmet suorganizuojantis per 20 tarptautinių parodų, pritraukiančių arti pusės milijono lankytojų.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
LITEXPO has been advertising and marketing on Facebook for many years. And LITEXPO has placed 30 of ads on the Facebook platform in the last month. In the past few years,LITEXPO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for LITEXPO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LITEXPO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LITEXPO.
1.LITEXPO Top 3 Ads Basic Understanding
|Page Categories||Beauty, Cosmetic & Personal Care||Convention Center||Convention Center|
LITEXPO Marketing Objectives Analysis:
LITEXPO has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LITEXPO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.LITEXPO Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||PELENĖ||Lankykis nemokamai!||Birželio 2-5 dienomis!|
|Ad Copy Text||-||Grožio, sveikatingumo, stiliaus ir mados savaitgalis kartu su paroda PELENĖ KITAIP!||Apsilankyk naujo formato parodoje - VIRTUALI RESTA nemokamai.|
|Link Description||I have read the information provided in the form of consent to the processing of personal data and agree to collect and manage my personal data for direct marketing purposes.||Registruokis>>>||Virtuali RESTA 2020 – greitai, patogiai ir aiškiai!|
|Text Word Count||351||85||61|
LITEXPO Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. LITEXPO Top 1 ads got 1 likes. LITEXPO uses a sentence with the finishing touch title: “PELENĖ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. LITEXPO shared 351 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LITEXPO should continue to optimize the ad content.
3.LITEXPO Top 3 Ads Creative Selection
|Landing Page Link||https://www.litexpo.lt/en/exhibitions/cinderella-differently||https://www.litexpo.lt/lt/parodos/pelene-kitaip?utm_source=Facebook&utm_medium=Banner&utm_campaign=Pelene_2020.06||https://resta.lt/?utm_source=Facebook&utm_medium=Banner&utm_campaign=RESTA_online_2020.05&utm_content=TG_1&fbclid=IwAR0AhNpm8BSTpyBFgq0aZgamhZK2CE5vQ7X_CWf976YLcZkJsrwQgpFbfzU|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LITEXPO are successful.
LITEXPO Creative Analysis:
LITEXPO placed a Image ad in 2020-06-08-2020-06-13, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.LITEXPO Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
LITEXPO has the best conversion in Latvia, and can advertise more in Latvia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.LITEXPO Top 3 Ads Performance Display
|During||6 days||14 days||12 days|
Advertising effectiveness is a direct manifestation of advertising. LITEXPO ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LITEXPO, helping LITEXPO to grasp the ad data more clearly.