LIQUI MOLY Background Introduction:

Willkommen auf der offiziellen LIQUI MOLY Fanpage. Welcome to the official fan page of LIQUI MOLY. Zum Impressum:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LIQUI MOLY has been advertising and marketing on Facebook for many years. And LIQUI MOLY has placed 160 of ads on the Facebook platform in the last month. In the past few years,LIQUI MOLY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LIQUI MOLY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LIQUI MOLY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LIQUI MOLY.


1.LIQUI MOLY Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Automotive, Aircraft & Boat  Cars  Commercial & Industrial
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

LIQUI MOLY Marketing Objectives Analysis: 

LIQUI MOLY has been operating in Automotive, Aircraft & Boat for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LIQUI MOLY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LIQUI MOLY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Płukanie silnika-fakty i mity.  Liqui Moly - Mongolia LIQUI MOLY 
Ad Copy Text  no setting  -  اركب. اشترك بالسباق من أجل هيونداي i30 N! أرنا لحظة #MyLIQUIMOLY...
Link Description  N/A  N/A  The best oil brand is LIQUI MOLY: Car drivers vote for LIQUI MOLY; first-time victory in the ‘Motorrad’ magazine awards
Website Link
Text Word Count 0  2091  157
Like 0  3148  245

LIQUI MOLY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LIQUI MOLY Top 1 ads got 0 likes. LIQUI MOLY uses a sentence with the finishing touch title: “Płukanie silnika-fakty i mity.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LIQUI MOLY shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LIQUI MOLY should continue to optimize the ad content.

3.LIQUI MOLY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-20  2020-05-12-2020-06-18  2020-05-28-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LIQUI MOLY are successful.

LIQUI MOLY Creative Analysis: 

LIQUI MOLY placed a Video ad in 2020-06-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LIQUI MOLY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  Algeria,Myanmar
Language  Polish  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LIQUI MOLY has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LIQUI MOLY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-05-12-2020-06-18  2020-05-28-2020-06-18
During  4 days  38 days 22 days 
Like  0  3148  245
Share  0  955  19
Comment  0  214  74

Advertising effectiveness is a direct manifestation of advertising. LIQUI MOLY ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LIQUI MOLY, helping LIQUI MOLY to grasp the ad data more clearly.