Top Ads on LIFO

LIFO Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LIFO has been advertising and marketing on Facebook for many years. And LIFO has placed 147 of ads on the Facebook platform in the last month. In the past few years,LIFO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LIFO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LIFO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LIFO.

BigSpy

1.LIFO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LIFO  LIFO  LIFO
Page Categories  Wine Bar  Newspaper  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LIFO Marketing Objectives Analysis: 

LIFO has been operating in Wine Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LIFO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LIFO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  To Caravin Wine Bar προτείνει 5 μενού με έμπνευση από διαφορετικά μέρη του κόσμου  Not Guilty Food: Όταν το food blogging γίνεται τέχνη Στο νέο flagship κατάστημα INTERSPORT τα σπορ συναντούν την τεχνολογία 
Ad Copy Text  no setting  Το notguiltyfood.gr έχει σκοπό να μας φέρει πιο κοντά στις ιδια...  Thank you LIFO! #IntersportErmou
Link Description  Πέντε ατομικά και οικονομικά θεματικά μενού σε «ταξιδεύουν» σε διαφορετικές γωνιές του πλανήτη.  Το notguiltyfood.gr έχει σκοπό να μας φέρει πιο κοντά στις ιδιαίτερες γεύσεις, μέσα από μοναδικές συνταγές, χωρίς τύψεις.  Στο νέο flagship κατάστημα της INTERSPORT στην Ερμού 46, τα σπορ συναντούν τη τεχνολογία και προσφέρουν μία ξεχωριστή digital εμπειρία.
Website Link  www.lifo.gr  www.lifo.gr  m.lifo.gr
CTA      
Text Word Count 0  205  32
Like 38  707  98

LIFO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LIFO Top 1 ads got 38 likes. LIFO uses a sentence with the finishing touch title: “To Caravin Wine Bar προτείνει 5 μενού με έμπνευση από διαφορετικά μέρη του κόσμου”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LIFO shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LIFO should continue to optimize the ad content.

3.LIFO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-08-2020-06-17  2020-06-13-2020-06-17
Landing Page Link  https://www.lifo.gr/guide/culturenews/food/286305/to-caravin-wine-bar-proteinei-5-menoy-me-empneysi-apo-diaforetika-meri-toy-kosmoy  https://www.lifo.gr/thegoodlifo/well-being_gl/283963/not-guilty-food-otan-to-food-blogging-ginetai-texni   https://m.lifo.gr/thegoodlifo/moda_gl/285504/sto-neo-flagship-katastima-intersport-ta-spor-synantoyn-ti-texnologia?utm_medium=Social&utm_source=Facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LIFO are successful.

LIFO Creative Analysis: 

LIFO placed a Image ad in 2020-06-15-2020-06-18, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LIFO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LIFO has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LIFO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-08-2020-06-17  2020-06-13-2020-06-17
During  4 days  10 days 5 days 
Like  38  707  98
Share  2  29  0
Comment  0  7  0

Advertising effectiveness is a direct manifestation of advertising. LIFO ‘s Top 1 ad received 38 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LIFO, helping LIFO to grasp the ad data more clearly.