Top Ads on LIFO
LIFO Background Introduction:
Καλωσορίσατε στη σελίδα της LiFO και του www.lifo.gr στο Facebook. Κάντε like στη σελίδα μας για να λαμβάνετε ενημερώσεις.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
LIFO has been advertising and marketing on Facebook for many years. And LIFO has placed 147 of ads on the Facebook platform in the last month. In the past few years,LIFO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for LIFO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LIFO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LIFO.
1.LIFO Top 3 Ads Basic Understanding
|Page Categories||Wine Bar||Newspaper||Sporting Goods Store|
LIFO Marketing Objectives Analysis:
LIFO has been operating in Wine Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LIFO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.LIFO Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||To Caravin Wine Bar προτείνει 5 μενού με έμπνευση από διαφορετικά μέρη του κόσμου||Not Guilty Food: Όταν το food blogging γίνεται τέχνη||Στο νέο flagship κατάστημα INTERSPORT τα σπορ συναντούν την τεχνολογία|
|Ad Copy Text||no setting||Το notguiltyfood.gr έχει σκοπό να μας φέρει πιο κοντά στις ιδια...||Thank you LIFO! #IntersportErmou|
|Link Description||Πέντε ατομικά και οικονομικά θεματικά μενού σε «ταξιδεύουν» σε διαφορετικές γωνιές του πλανήτη.||Το notguiltyfood.gr έχει σκοπό να μας φέρει πιο κοντά στις ιδιαίτερες γεύσεις, μέσα από μοναδικές συνταγές, χωρίς τύψεις.||Στο νέο flagship κατάστημα της INTERSPORT στην Ερμού 46, τα σπορ συναντούν τη τεχνολογία και προσφέρουν μία ξεχωριστή digital εμπειρία.|
|Text Word Count||0||205||32|
LIFO Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. LIFO Top 1 ads got 38 likes. LIFO uses a sentence with the finishing touch title: “To Caravin Wine Bar προτείνει 5 μενού με έμπνευση από διαφορετικά μέρη του κόσμου”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. LIFO shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LIFO should continue to optimize the ad content.
3.LIFO Top 3 Ads Creative Selection
|Landing Page Link||https://www.lifo.gr/guide/culturenews/food/286305/to-caravin-wine-bar-proteinei-5-menoy-me-empneysi-apo-diaforetika-meri-toy-kosmoy||https://www.lifo.gr/thegoodlifo/well-being_gl/283963/not-guilty-food-otan-to-food-blogging-ginetai-texni||https://m.lifo.gr/thegoodlifo/moda_gl/285504/sto-neo-flagship-katastima-intersport-ta-spor-synantoyn-ti-texnologia?utm_medium=Social&utm_source=Facebook|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LIFO are successful.
LIFO Creative Analysis:
LIFO placed a Image ad in 2020-06-15-2020-06-18, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.LIFO Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
LIFO has the best conversion in Greece, and can advertise more in Greece in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.LIFO Top 3 Ads Performance Display
|During||4 days||10 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. LIFO ‘s Top 1 ad received 38 likes, 2 shares, 0 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LIFO, helping LIFO to grasp the ad data more clearly.