Top Ads on LIFE

LIFE Background Introduction:

O.N.G de Développement

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LIFE has been advertising and marketing on Facebook for many years. And LIFE has placed 58411 of ads on the Facebook platform in the last month. In the past few years,LIFE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LIFE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LIFE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LIFE.

BigSpy

1.LIFE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LIFE  LIFE  LIFE
Page Categories  Restaurant  Other  Insurance Agent
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  magento  N/A

LIFE Marketing Objectives Analysis: 

LIFE has been operating in Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LIFE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LIFE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Made Fresh in DC - Code IMMUNITY for 15% Off!  N/A State Farm Auto Insurance 
Ad Copy Text  no setting  no setting  For auto insurance that goes the extra mile for you, call me.
Link Description  Contact-free delivery to your door  N/A  I'm here to help.
Website Link  try.vegetableandbutcher.com  www.vitality4life.it  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  GET_QUOTE
Text Word Count 0  0  61
Like 0  0  1

LIFE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LIFE Top 1 ads got 0 likes. LIFE uses a sentence with the finishing touch title: “Made Fresh in DC - Code IMMUNITY for 15% Off!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LIFE shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LIFE should continue to optimize the ad content.

3.LIFE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-04-03-2020-06-20  2020-06-19-2020-06-20  2020-03-06-2020-06-20
Landing Page Link  https://try.vegetableandbutcher.com/how-it-works/  https://www.vitality4life.it/   https://www.statefarm.com/agent/YHF191YS000/quote?cmpid=SOC:YHF191YS000SO631&dclid=CP6Nq9_5oegCFVYlKgod3KMInA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LIFE are successful.

LIFE Creative Analysis: 

LIFE placed a Video ad in 2020-04-03-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LIFE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Italy,Switzerland  United States,Lithuania,Egypt...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LIFE has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LIFE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-03-2020-06-20  2020-06-19-2020-06-20  2020-03-06-2020-06-20
During  79 days  2 days 107 days 
Like  0  0  1
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LIFE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LIFE, helping LIFE to grasp the ad data more clearly.