Top Ads on LG Australia

LG Australia Background Introduction:

Welcome to the official LG Australia Facebook Community. Get inspired by our latest innovations, products, reviews, events and news.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LG Australia has been advertising and marketing on Facebook for many years. And LG Australia has placed 53 of ads on the Facebook platform in the last month. In the past few years,LG Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LG Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LG Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LG Australia.

BigSpy

1.LG Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LG Australia  LG Australia  LG Australia
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LG Australia Marketing Objectives Analysis: 

LG Australia has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LG Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LG Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LG QuadWash Dishwasher - TrueSteam  LG OLED TV - The Power of Self-Lit Pixels LG QuadWash Dishwasher - TrueSteam 
Ad Copy Text  Discover the power of TrueSteam with an LG QuadWash dishwasher. Improved drying, with fewer water sp...  Player One. Master of the Household Domain. Shop the latest LG OLED TVs, from Australia's Best TV Br...  Discover the power of TrueSteam with an LG QuadWash dishwasher. Improved drying, with fewer water sp...
Link Description  N/A  N/A  N/A
Website Link  www.lg.com  bit.ly  www.lg.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 139  130  139
Like 257  245  247

LG Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LG Australia Top 1 ads got 257 likes. LG Australia uses a sentence with the finishing touch title: “LG QuadWash Dishwasher - TrueSteam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LG Australia shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LG Australia should continue to optimize the ad content.

3.LG Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-26-2020-06-20  2020-05-26-2020-06-19  2020-05-26-2020-06-18
Landing Page Link  https://www.lg.com/au/dishwashers?cmpid=2020HAHQ_DW_QuadWash_Conversion_AP_FB_Video_TrueSteam_lgengaged&fbclid=IwAR3yslvcSXxCEjDbOyUGww7wDNjcB8bhrT6FY9KXkte6OQ5JVuKFJpsn7H4  https://www.lg.com/au/lgoled_m/sub/game.html?cmpid=2020HQ-Social_OLED_AP_FB_Target00_LinkinPagePostCopy_Video_MO_Game_LinkAD&utm_source=facebook&utm_medium=cpc&utm_campaign=2020HQ-Social_AP_FB_OLED   https://www.lg.com/au/dishwashers?cmpid=2020HAHQ_DW_QuadWash_Conversion_AP_FB_Video_TrueSteam_Initial

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LG Australia are successful.

LG Australia Creative Analysis: 

LG Australia placed a Video ad in 2020-05-26-2020-06-20, and got 257 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LG Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  Australia  United Arab Emirates,Kenya
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LG Australia has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LG Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-05-26-2020-06-19  2020-05-26-2020-06-18
During  26 days  25 days 23 days 
Like  257  245  247
Share  15  5  15
Comment  56  27  51

Advertising effectiveness is a direct manifestation of advertising. LG Australia ‘s Top 1 ad received 257 likes, 15 shares, 56 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LG Australia, helping LG Australia to grasp the ad data more clearly.