Top Ads on L'Echo du Mardi

L'Echo du Mardi Background Introduction:

Chaque semaine, retrouvez toute l’actualité des décideurs de Vaucluse. Un an, 52 numéros avec la version numérique et seulement 65 euros. Abonnez-vous!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

L'Echo du Mardi has been advertising and marketing on Facebook for many years. And L'Echo du Mardi has placed 157 of ads on the Facebook platform in the last month. In the past few years,L'Echo du Mardi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for L'Echo du Mardi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for L'Echo du Mardi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from L'Echo du Mardi.


1.L'Echo du Mardi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  L'Echo du Mardi  L'Echo du Mardi  L'Echo du Mardi
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

L'Echo du Mardi Marketing Objectives Analysis: 

L'Echo du Mardi has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. L'Echo du Mardi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.L'Echo du Mardi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  L'adoption de la 5G pourrait battre des records - Economie  CPAM : réouverture des agences d’Avignon, Cavaillon et Orange sur rendez-vous - Actualité Levée de l’interdiction des rassemblements de plus de 10 personnes - Juridique 
Ad Copy Text  no setting  no setting  no setting
Link Description  La 5G pourrait faire son apparition en France à la fin de l'année. L'autorité de régulation des télécoms (Arcep) a annoncé la semaine dernière avoir fixé  À compter du lundi 22 juin, la CPAM (Caisse primaire d’assurance maladie) de Vaucluse rouvre ses espaces accueil d’Avignon (Rocade), de Cavaillon et  Le juge des référés du Conseil d’Etat vient d’estimer que l’interdiction de manifester n’est plus justifiée par la situation sanitaire actuelle lorsque
Website Link
Text Word Count 0  0  0
Like 0  0  0

L'Echo du Mardi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. L'Echo du Mardi Top 1 ads got 0 likes. L'Echo du Mardi uses a sentence with the finishing touch title: “L'adoption de la 5G pourrait battre des records - Economie”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. L'Echo du Mardi shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. L'Echo du Mardi should continue to optimize the ad content.

3.L'Echo du Mardi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-15-2020-06-18  2020-06-17-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by L'Echo du Mardi are successful.

L'Echo du Mardi Creative Analysis: 

L'Echo du Mardi placed a Image ad in 2020-06-17-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.L'Echo du Mardi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

L'Echo du Mardi has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.L'Echo du Mardi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-15-2020-06-18  2020-06-17-2020-06-18
During  2 days  4 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. L'Echo du Mardi ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for L'Echo du Mardi, helping L'Echo du Mardi to grasp the ad data more clearly.