Top Ads on LEGO

LEGO Background Introduction:

Hello! You made it to the official LEGO® Facebook page. We know you’re all awesome builders, so we want to see your LEGO photos, videos and stories too!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LEGO has been advertising and marketing on Facebook for many years. And LEGO has placed 2526 of ads on the Facebook platform in the last month. In the past few years,LEGO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LEGO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LEGO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LEGO.

BigSpy

1.LEGO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LEGO  LEGO  LEGO
Page Categories  Games/Toys  Robotics Company  Robotics Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  woocommerce  woocommerce

LEGO Marketing Objectives Analysis: 

LEGO has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LEGO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LEGO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Eduk8 LEGO® Education Academy 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Σεμιναρια ρομποτικης για εκπαιδευτικους και ενήλικες. Εκπαιδεύσου σήμερα και γνώρισε τις μεθόδους διδασκαλίας του αύριο που θα απογειώσουν την καριέρα σου
Website Link  shop.mattoncino.ch  eduk8.gr  eduk8.gr
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

LEGO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LEGO Top 1 ads got 0 likes. LEGO uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LEGO shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LEGO should continue to optimize the ad content.

3.LEGO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-11-12-2020-06-20  2019-03-08-2020-06-19  2020-01-13-2020-06-19
Landing Page Link  https://shop.mattoncino.ch/?utm_campaign=facebookmarketing_1573630429&utm_source=ad&utm_medium=facebook  https://eduk8.gr/preschool-bundles/?utm_source=FB&utm_medium=Click&utm_campaign=FB-ads   https://eduk8.gr/seminaria-lego-education-academy/?utm_source=FB&utm_medium=Click&utm_campaign=FB-ads

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LEGO are successful.

LEGO Creative Analysis: 

LEGO placed a Carousel ad in 2019-11-12-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LEGO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  Greece  Greece
Language  English  Indonesian  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LEGO has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LEGO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-12-2020-06-20  2019-03-08-2020-06-19  2020-01-13-2020-06-19
During  222 days  470 days 159 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LEGO ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 222 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LEGO, helping LEGO to grasp the ad data more clearly.