Top Ads on LEGO

LEGO Background Introduction:

Hallo! Van harte welkom op de officiële Facebook-pagina van LEGO®. Bienvenue ! Vous venez d'accéder à la page Facebook officielle de LEGO.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LEGO has been advertising and marketing on Facebook for many years. And LEGO has placed 2527 of ads on the Facebook platform in the last month. In the past few years,LEGO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LEGO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LEGO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LEGO.

BigSpy

1.LEGO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LEGO  LEGO  LEGO
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

LEGO Marketing Objectives Analysis: 

LEGO has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LEGO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LEGO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LEGO  LEGO Čuješ li motor V12? Novi nevjerojatan, detaljan LEGO automobil je konačno stigao! ️  
Ad Copy Text  no setting  no setting  LEGO Technic model identičan je originalnom Lamborghini Sián FKP 37 životopisne zelene boje, sa z...
Link Description  N/A  N/A  Novi artikli
Website Link  www.bricksworld.com  www.bricksworld.com  brick.hr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  126
Like 0  0  411

LEGO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LEGO Top 1 ads got 0 likes. LEGO uses a sentence with the finishing touch title: “LEGO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LEGO shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LEGO should continue to optimize the ad content.

3.LEGO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-08-2020-06-20  2020-06-08-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.bricksworld.com/collections/technic/products/42115?utm_source=facebook&utm_medium=carousel&utm_campaign=LEGOSG  https://www.bricksworld.com/collections/technic/products/42115?utm_source=facebook&utm_medium=carousel&utm_campaign=LEGOSG   https://brick.hr/novi-artikli%20?utm_medium=social&utm_source=Facebook&utm_campaign=LEGO_brick_photo6&utm_term=custom_target&utm_content=page_post

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LEGO are successful.

LEGO Creative Analysis: 

LEGO placed a Carousel ad in 2020-06-08-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LEGO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  Croatia
Language  French  French  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LEGO has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LEGO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-08-2020-06-20  2020-06-16-2020-06-20
During  13 days  13 days 5 days 
Like  0  0  411
Share  0  0  6
Comment  0  0  35

Advertising effectiveness is a direct manifestation of advertising. LEGO ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LEGO, helping LEGO to grasp the ad data more clearly.