Top Ads on LCBO

LCBO Background Introduction:

Welcome to the official Facebook page of the LCBO. We're glad you're here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LCBO has been advertising and marketing on Facebook for many years. And LCBO has placed 122 of ads on the Facebook platform in the last month. In the past few years,LCBO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LCBO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LCBO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LCBO.

BigSpy

1.LCBO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LCBO  LCBO  LCBO
Page Categories  Wine/Spirits  Product/Service  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LCBO Marketing Objectives Analysis: 

LCBO has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LCBO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LCBO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stoli Canada  BUY2GETX2 Stoli Premium Vodka 
Ad Copy Text  No matter what flavour you sip, Stoli is always a good idea. Order online at the LCBO, for minimal e...  Get 2x the AIR MILES® Reward Miles when you purchase any 2 of these rewarding summer sippers on LC...  We'll lay it out for you: All the ingredients for a refreshing vodka mule are available at the LCBO ...
Link Description  N/A  ONLINE ORDERS: Canada Post is not delivering packages to homes and will notify you when you can pick up your LCBO Home Delivery at your nearest Canada Post office.  Check online for availability.
Website Link  www.lcbo.com  lcbo.me  www.lcbo.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 149  170  123
Like 61  338  476

LCBO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LCBO Top 1 ads got 61 likes. LCBO uses a sentence with the finishing touch title: “Stoli Canada”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LCBO shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LCBO should continue to optimize the ad content.

3.LCBO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-21-2020-06-18  2020-06-03-2020-06-18  2020-06-17-2020-06-17
Landing Page Link  https://www.lcbo.com/webapp/wcs/stores/servlet/en/lcbo/stolichnaya-cucumber-vodka-13172  https://www.lcbo.com/content/lcbo/en/homepage/BUY2GETX2.html?utm_source=Facebook&utm_medium=Social&utm_campaign=EN_LCBOAirMilesBonusMiles_200604&fbclid=IwAR08g_PYBF9rg0-3YKiy67QUG8yp92JcxQlASMkw4MM8UxzUZHxOE5JeWfo   https://www.lcbo.com/webapp/wcs/stores/servlet/en/lcbo/stolichnaya-vodka-225243?fbclid=IwAR37Q7-nGNHTTTg6iIgRFrpyU7AZZM8c6WO5WNiRex6k6slqD309lC91BOQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LCBO are successful.

LCBO Creative Analysis: 

LCBO placed a Carousel ad in 2020-05-21-2020-06-18, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LCBO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Canada
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LCBO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LCBO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-18  2020-06-03-2020-06-18  2020-06-17-2020-06-17
During  29 days  16 days 1 days 
Like  61  338  476
Share  8  27  76
Comment  8  25  49

Advertising effectiveness is a direct manifestation of advertising. LCBO ‘s Top 1 ad received 61 likes, 8 shares, 8 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LCBO, helping LCBO to grasp the ad data more clearly.