Top Ads on LATAM Airlines

LATAM Airlines Background Introduction:

Bienvenido a la página oficial de LATAM Airlines Chile. Para tus consultas y dudas, te invitamos a seguirnos en Twitter: @LATAM_CHI.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LATAM Airlines has been advertising and marketing on Facebook for many years. And LATAM Airlines has placed 812 of ads on the Facebook platform in the last month. In the past few years,LATAM Airlines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LATAM Airlines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LATAM Airlines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LATAM Airlines.

BigSpy

1.LATAM Airlines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LATAM Airlines  LATAM Airlines  LATAM Airlines
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LATAM Airlines Marketing Objectives Analysis: 

LATAM Airlines has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LATAM Airlines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LATAM Airlines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LATAM Airlines  Venta de Millas LATAM Pass Una nueva forma de volar 
Ad Copy Text  Porque queremos brindarte facilidades a la hora de volver a volar juntos. Hemos mejorado nuestras me...  Aprovecha por pocos días y compra Millas LATAM Pass con 60% de descuento. Planifícate y empieza a ...  Cambia la fecha de tu pasaje sin costo adicional y vuela hasta 12 meses después de la fecha de viaj...
Link Description  N/A  Aprovecha del 15 al 21 de Junio  Solo en latam.com
Website Link  www.latam.com  latampass.latam.com  www.latam.com
CTA    LEARN_MORE  WATCH_MORE
Text Word Count 197  127  111
Like 614  118  248

LATAM Airlines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LATAM Airlines Top 1 ads got 614 likes. LATAM Airlines uses a sentence with the finishing touch title: “LATAM Airlines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LATAM Airlines shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LATAM Airlines should continue to optimize the ad content.

3.LATAM Airlines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-12-2020-06-19  2020-06-14-2020-06-19  2020-06-12-2020-06-17
Landing Page Link  https://www.latam.com/es_pe/experiencia/coronavirus/latam-pass/  https://latampass.latam.com/es_pe/acumula-millas/compra-millas-latam-pass-con-descuento?utm_source=facebook.com&utm_medium=display_mkt&utm_campaign=venta_de_millas&utm_content=pe-latampass-marketing-facebook.com-latam-venta_de_millas-customaudiences_ffp-NNNNNN-20200615-NN-trafico-link_ad-todos-espanol   https://www.latam.com/es-es/?utm_source=facebook.com&utm_medium=display_mkt&utm_campaign=promo_multicanal&utm_content=EU-LATAM-MARKETING-FACEBOOK.COM-LATAM-PROMO-FANPAGE-NNNNNN-20200615-LH-CONVERSION-LINK_AD-TODOS-ESPANOL-Multicanal_ES&fbclid=IwAR1T5cMXdfJkFgnmAIO_GXXPdRC6Rkj4krl1_aZR0T0OHP2LL11El9fLvG0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LATAM Airlines are successful.

LATAM Airlines Creative Analysis: 

LATAM Airlines placed a Carousel ad in 2020-06-12-2020-06-19, and got 614 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LATAM Airlines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Peru  N/A
Language  Turkish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LATAM Airlines has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LATAM Airlines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-19  2020-06-14-2020-06-19  2020-06-12-2020-06-17
During  8 days  6 days 6 days 
Like  614  118  248
Share  42  9  32
Comment  140  45  18

Advertising effectiveness is a direct manifestation of advertising. LATAM Airlines ‘s Top 1 ad received 614 likes, 42 shares, 140 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LATAM Airlines, helping LATAM Airlines to grasp the ad data more clearly.