Top Ads on LANEIGE Hong Kong

LANEIGE Hong Kong Background Introduction:

補濕專家 領導K-Beauty 潮流

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LANEIGE Hong Kong has been advertising and marketing on Facebook for many years. And LANEIGE Hong Kong has placed 45 of ads on the Facebook platform in the last month. In the past few years,LANEIGE Hong Kong has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LANEIGE Hong Kong on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LANEIGE Hong Kong. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LANEIGE Hong Kong.

BigSpy

1.LANEIGE Hong Kong Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LANEIGE Hong Kong  LANEIGE Hong Kong  LANEIGE Hong Kong
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LANEIGE Hong Kong Marketing Objectives Analysis: 

LANEIGE Hong Kong has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LANEIGE Hong Kong best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LANEIGE Hong Kong Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎LANEIGE Hong Kong‎‏  Fotos de la publicación de LANEIGE Hong Kong Fotos de la publicación de LANEIGE Hong Kong 
Ad Copy Text  -  -  【#ThanksFans 特別企劃第四賞:SOGO 35周年賞 Part 2】 優惠一浪接一浪~~ #SOGO3...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 838  932  1080
Like 85  81  96

LANEIGE Hong Kong Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LANEIGE Hong Kong Top 1 ads got 85 likes. LANEIGE Hong Kong uses a sentence with the finishing touch title: “صور من منشور ‏‎LANEIGE Hong Kong‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LANEIGE Hong Kong shared 838 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LANEIGE Hong Kong should continue to optimize the ad content.

3.LANEIGE Hong Kong Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-12  2020-06-03-2020-06-09  2020-05-21-2020-05-26
Landing Page Link  https://www.facebook.com/LaneigeHongKong/?refid=28&_ft_=adid.23844766727930692:qid.6836925854908254985:mf_story_key.1209770809507287909:is_sponsored.1:ei.AI@AQKeUwFkNTUP8dLCpJ_xsNHyQiGkqMQLR8hTmi_QQzKDur3jfyaidoGjayy91_o5uHWCcGWpjN9lS4PBMhnmsABj:top_level_post_id.2987892754579538:content_owner_id_new.103776029657906:page_id.103776029657906:src.22:photo_attachments_list.%5B2987891364579677,2987891727912974,2987891777912969,2987891844579629%5D:photo_id.2987891364579677:story_location.5:story_attachment_style.album:view_time.1591845147:filter.h_nor:tds_flgs.3:actrs.103776029657906:page_insights.%7B%22103776029657906%22:%7B%22page_id%22:103776029657906,%22page_id_type%22:%22page%22,%22actor_id%22:103776029657906,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591416000,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2987892754579538%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:103776029657906,%22page_id%22:103776029657906,%22post_id%22:2987892754579538,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/103776029657906/posts/2982644641771016/   https://www.facebook.com/LaneigeHongKong/?refid=28&_ft_=adid.23844664873540692:qid.6831279450401968504:mf_story_key.-7715273409540241205:is_sponsored.1:ei.AI@AQIOpkGSz1kSmnY6igSDIcpNl2V6c7A9hpKo91Mc5aViwx4VztdVxZ4tVjlLrJ6dVljFgaABXI0v2HVF2_NXNkSg:top_level_post_id.2947922051909942:content_owner_id_new.103776029657906:page_id.103776029657906:src.22:photo_attachments_list.%5B2948234218545392,2948234211878726,2948234225212058,2948234275212053%5D:story_location.5:story_attachment_style.album:view_time.1590530863:filter.h_nor:tds_flgs.3:actrs.103776029657906:page_insights.%7B%22103776029657906%22:%7B%22page_id%22:103776029657906,%22page_id_type%22:%22page%22,%22actor_id%22:103776029657906,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589949359,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2947922051909942%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:103776029657906,%22page_id%22:103776029657906,%22post_id%22:2947922051909942,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LANEIGE Hong Kong are successful.

LANEIGE Hong Kong Creative Analysis: 

LANEIGE Hong Kong placed a Image ad in 2020-06-05-2020-06-12, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LANEIGE Hong Kong Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Filipino  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LANEIGE Hong Kong has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LANEIGE Hong Kong Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-12  2020-06-03-2020-06-09  2020-05-21-2020-05-26
During  8 days  7 days 6 days 
Like  85  81  96
Share  3  4  4
Comment  1  3  3

Advertising effectiveness is a direct manifestation of advertising. LANEIGE Hong Kong ‘s Top 1 ad received 85 likes, 3 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LANEIGE Hong Kong, helping LANEIGE Hong Kong to grasp the ad data more clearly.