Top Ads on Kwai Video-Brasil

Kwai Video-Brasil Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kwai Video-Brasil has been advertising and marketing on Facebook for many years. And Kwai Video-Brasil has placed 56 of ads on the Facebook platform in the last month. In the past few years,Kwai Video-Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kwai Video-Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kwai Video-Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kwai Video-Brasil.

BigSpy

1.Kwai Video-Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kwai Video-Brasil  Kwai Video-Brasil  Kwai Video-Brasil
Page Categories  Music Video  Music Video  Music Video
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kwai Video-Brasil Marketing Objectives Analysis: 

Kwai Video-Brasil has been operating in Music Video for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kwai Video-Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kwai Video-Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vídeos Super Legais para você em Brasília  Vídeos Super Legais para você em Piracicaba Vídeos Super Legais para você em Uberlândia 
Ad Copy Text  Divirta-se o Dia Todo em Brasília! É um aplicativo demais que vai te mostrar todos os vídeos mais...  Divirta-se o Dia Todo em Piracicaba! É um aplicativo demais que vai te mostrar todos os vídeos mai...  Divirta-se o Dia Todo em Uberlândia! É um aplicativo demais que vai te mostrar todos os vídeos ma...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 183  184  185
Like 2  2  4

Kwai Video-Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kwai Video-Brasil Top 1 ads got 2 likes. Kwai Video-Brasil uses a sentence with the finishing touch title: “Vídeos Super Legais para você em Brasília”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kwai Video-Brasil shared 183 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kwai Video-Brasil should continue to optimize the ad content.

3.Kwai Video-Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-21-2019-05-03  2019-04-21-2019-05-03  2019-04-21-2019-05-03
Landing Page Link  https://play.google.com/store/apps/details?id=com.kwai.video  https://play.google.com/store/apps/details?id=com.kwai.video   https://play.google.com/store/apps/details?id=com.kwai.video

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kwai Video-Brasil are successful.

Kwai Video-Brasil Creative Analysis: 

Kwai Video-Brasil placed a Video ad in 2019-04-21-2019-05-03, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kwai Video-Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kwai Video-Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kwai Video-Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-21-2019-05-03  2019-04-21-2019-05-03  2019-04-21-2019-05-03
During  13 days  13 days 13 days 
Like  2  2  4
Share  1  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Kwai Video-Brasil ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kwai Video-Brasil, helping Kwai Video-Brasil to grasp the ad data more clearly.