Top Ads on Kusmi Tea

Kusmi Tea Background Introduction:

Kusmi Tea est une maison de thé fondée en 1867 à St Pétersbourg. https://www.kusmitea.com/privacy-policy.html

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kusmi Tea has been advertising and marketing on Facebook for many years. And Kusmi Tea has placed 192 of ads on the Facebook platform in the last month. In the past few years,Kusmi Tea has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kusmi Tea on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kusmi Tea. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kusmi Tea.

BigSpy

1.Kusmi Tea Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kusmi Tea  Kusmi Tea  Kusmi Tea
Page Categories  Tea Room  Tea Room  Tea Room
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kusmi Tea Marketing Objectives Analysis: 

Kusmi Tea has been operating in Tea Room for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kusmi Tea best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kusmi Tea Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  It's tea time!  It's tea time! It's tea time! 
Ad Copy Text  Let's have a tea time break between teleworking and the kids? Kusmi Tea accompanies you as always in...  Let's have a tea time break between teleworking and the kids? Kusmi Tea accompanies you as always in...  Let's have a tea time break between teleworking and the kids? Kusmi Tea accompanies you as always in...
Link Description  #stayathome  #stayathome  #stayathome
Website Link  www.kusmitea.com  www.kusmitea.com  www.kusmitea.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 120  120  120
Like 4  5  2

Kusmi Tea Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kusmi Tea Top 1 ads got 4 likes. Kusmi Tea uses a sentence with the finishing touch title: “It's tea time!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kusmi Tea shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kusmi Tea should continue to optimize the ad content.

3.Kusmi Tea Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-06-2020-05-31  2020-04-06-2020-05-12  2020-04-06-2020-05-01
Landing Page Link  https://www.kusmitea.com/us/home/  https://www.kusmitea.com/us/home/   https://www.kusmitea.com/us/home/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kusmi Tea are successful.

Kusmi Tea Creative Analysis: 

Kusmi Tea placed a Video ad in 2020-04-06-2020-05-31, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kusmi Tea Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina,Germany,Morocco...  Algeria  Bosnia Hercegovina
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kusmi Tea has the best conversion in Bosnia Hercegovina,Germany,Morocco..., and can advertise more in Bosnia Hercegovina,Germany,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kusmi Tea Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-05-31  2020-04-06-2020-05-12  2020-04-06-2020-05-01
During  56 days  37 days 26 days 
Like  4  5  2
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Kusmi Tea ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 56 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kusmi Tea, helping Kusmi Tea to grasp the ad data more clearly.