Top Ads on Krónan

Krónan Background Introduction:

Verslanir Krónunnar eru í dag 17 talsins. 12 á höfuðborgarsvæðinu auk verslana á Akranesi, Reyðarfirði, Reykjanesbæ, Selfossi og Vestmannaeyjum.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Krónan has been advertising and marketing on Facebook for many years. And Krónan has placed 24 of ads on the Facebook platform in the last month. In the past few years,Krónan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Krónan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Krónan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Krónan.

BigSpy

1.Krónan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Krónan  Krónan  Krónan
Page Categories  Grocery Store  Grocery Store  Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Krónan Marketing Objectives Analysis: 

Krónan has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Krónan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Krónan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Krónan  Photos de la publication de Krónan Krónuhjólið 
Ad Copy Text  Ert þú búin/n að prófa appið? Við höfum nú opnað Snjallverslun Krónunnar ☀️ https:/...  Þreyttir að utan, sætir að innan! Það er sko vel hægt að búa til gómsæta sumardrykki ú...  Ding Ding... svona varð Krónuhjólið til. ✨ Við verðum með í götubita gleðinni á Reykja...
Link Description  N/A  N/A  N/A
Website Link  kronan.is  www.facebook.com  www.facebook.com
CTA      
Text Word Count 125  246  484
Like 22  76  37

Krónan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Krónan Top 1 ads got 22 likes. Krónan uses a sentence with the finishing touch title: “Krónan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Krónan shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Krónan should continue to optimize the ad content.

3.Krónan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-17-2020-06-19  2020-06-15-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://kronan.is/snjallverslun/?fbclid=IwAR1jGpWyI3T3WVW31tr0ZAve2G9FmUa_h7y3rtp-Veoa4eUCTxv4RUdOMws  https://www.facebook.com/202156876633779/posts/1553439291505524/   https://www.facebook.com/kronan.is/videos/601937743767669/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Krónan are successful.

Krónan Creative Analysis: 

Krónan placed a Carousel ad in 2020-06-17-2020-06-19, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Krónan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  N/A  Iceland
Language  Polish  Spanish  Hungarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Krónan has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Krónan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-15-2020-06-18  2020-06-16-2020-06-17
During  3 days  4 days 2 days 
Like  22  76  37
Share  12  1  10
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. Krónan ‘s Top 1 ad received 22 likes, 12 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Krónan, helping Krónan to grasp the ad data more clearly.