Top Ads on Kotak Mahindra Bank Ltd.

Kotak Mahindra Bank Ltd. Background Introduction:

Kotak Mahindra is one of India's leading banking and financial services groups, offering a wide range of financial services that encompass every sphere of life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kotak Mahindra Bank Ltd. has been advertising and marketing on Facebook for many years. And Kotak Mahindra Bank Ltd. has placed 378 of ads on the Facebook platform in the last month. In the past few years,Kotak Mahindra Bank Ltd. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kotak Mahindra Bank Ltd. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kotak Mahindra Bank Ltd.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kotak Mahindra Bank Ltd..

BigSpy

1.Kotak Mahindra Bank Ltd. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kotak Mahindra Bank Ltd.  Kotak Mahindra Bank Ltd.  Kotak Mahindra Bank Ltd.
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kotak Mahindra Bank Ltd. Marketing Objectives Analysis: 

Kotak Mahindra Bank Ltd. has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kotak Mahindra Bank Ltd. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kotak Mahindra Bank Ltd. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Deposit money with any other Bank's Debit Card/Net banking  Kotak - 811 & Mobile Banking Kotak - 811 & Mobile Banking 
Ad Copy Text  Now Depost money in your Kotak 811 account with utmost security via UPI, other bank's Debit card/Net...  Now Depost money in your Kotak 811 account with utmost security via UPI, other bank's Debit card/Net...  Now Depost money in your Kotak 811 account with utmost security via UPI, other bank's Debit card/Net...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  USE_MOBILE_APP  USE_MOBILE_APP  USE_MOBILE_APP
Text Word Count 145  163  163
Like 140  30  48

Kotak Mahindra Bank Ltd. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kotak Mahindra Bank Ltd. Top 1 ads got 140 likes. Kotak Mahindra Bank Ltd. uses a sentence with the finishing touch title: “Deposit money with any other Bank's Debit Card/Net banking”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kotak Mahindra Bank Ltd. shared 145 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kotak Mahindra Bank Ltd. should continue to optimize the ad content.

3.Kotak Mahindra Bank Ltd. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-06-08-2020-06-18  2020-06-08-2020-06-18
Landing Page Link  https://play.google.com/store/apps/details?id=com.msf.kbank.mobile&fbclid=IwAR2AzbxcyYu8cuL9pGp7KsHUcCy-t0CIjWuLM6dSuDJckCMLoH3kvao-mlo  https://play.google.com/store/apps/details?id=com.msf.kbank.mobile&fbclid=IwAR2BkTq6cEJVHFcLce2nh-WULjLL2FXgripY8ugIgS2lYlZ0dxXFeGVv_Ho   https://play.google.com/store/apps/details?id=com.msf.kbank.mobile

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kotak Mahindra Bank Ltd. are successful.

Kotak Mahindra Bank Ltd. Creative Analysis: 

Kotak Mahindra Bank Ltd. placed a Image ad in 2020-06-16-2020-06-19, and got 140 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kotak Mahindra Bank Ltd. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kotak Mahindra Bank Ltd. has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kotak Mahindra Bank Ltd. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-08-2020-06-18  2020-06-08-2020-06-18
During  4 days  11 days 11 days 
Like  140  30  48
Share  0  0  1
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Kotak Mahindra Bank Ltd. ‘s Top 1 ad received 140 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kotak Mahindra Bank Ltd., helping Kotak Mahindra Bank Ltd. to grasp the ad data more clearly.