Top Ads on Kopalnia

Kopalnia Background Introduction:

Kopalnia to resort wypoczynkowy w dobrym stylu, w którym można w kulturalny sposób odpocząć nad wodą.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kopalnia has been advertising and marketing on Facebook for many years. And Kopalnia has placed 51 of ads on the Facebook platform in the last month. In the past few years,Kopalnia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kopalnia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kopalnia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kopalnia.

BigSpy

1.Kopalnia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kopalnia  Kopalnia  Kopalnia
Page Categories  Public Swimming Pool  History Museum  History Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kopalnia Marketing Objectives Analysis: 

Kopalnia has been operating in Public Swimming Pool for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kopalnia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kopalnia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kopalnia Wrocław - Strefa Wakacji  Grota Józefa Piłsudskiego Kopalnia Soli "Wieliczka" 
Ad Copy Text  Już w niedzielę podczas wydarzenia Aktywne niedziele z Kopalnią // Edycja lato 2020 widzimy się ...  Ujęcia z drona w wielickich podziemiach? Gwarantujemy Wam, że z tej perspektywy nie mieliście jes...   Like our fanpage and discover the secrets ️ the “Wieliczka” Salt Mine hides
Link Description  Już w niedzielę podczas wydarzenia Aktywne niedziele z Kopalnią // Edycja lato 2020 widzimy się na treningach #openwater z Bartłomiejem Malinowskim - trenerem z Przyspiesz Kraula. Bartek jest wielokrotnym medalistą pucharu Polski w triathlonie, oraz wielokrotnym medalistą Mistrzostw Polski w ratownictwie wodnym. Przypominamy harmonogram zajęć: 14:00 - 14:45 - trening dla DZIECI umiejących pływać (8-16 lat)! 15:00 - 15:45 - trening dla DOROSŁYCH! Nie możecie tego przegapić - dlatego już dziś zapiszcie się na treningi open water w wiadomości prywatnej.  N/A  Kopalnia Soli „Wieliczka” od wielu wieków wzbudza zachwyt wśród odwiedzających ją turystów z całego świata. Podziemne jeziora i wyrobiska, wykute w soli kaplice, rzeźby i płaskorzeźby zaskakują swym pięknem.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE    LIKE_PAGE
Text Word Count 579  167  83
Like 34  371  6344

Kopalnia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kopalnia Top 1 ads got 34 likes. Kopalnia uses a sentence with the finishing touch title: “Kopalnia Wrocław - Strefa Wakacji”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kopalnia shared 579 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kopalnia should continue to optimize the ad content.

3.Kopalnia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-16-2020-06-17  2020-05-23-2020-06-02  2019-10-29-2020-06-01
Landing Page Link  https://www.facebook.com/1676584772592263/posts/2533593973558001/  https://www.facebook.com/215537704955/posts/10151755746039956/   https://www.facebook.com/kopalniawieliczka/?_sref_=10151572788974956&refid=28&_ft_=adid.23844722847020385:qid.6833571833379363271:mf_story_key.-6749591137778713669:is_sponsored.1:ei.AI@AQLeA3w1UMFjryAg0hUmVTy-r_lNoiHjpNQpsws14uTuHoUnGcpYDMkb2crLigzBM9YzAwbXt6EzlM860E277QUi:top_level_post_id.10151572788984956:content_owner_id_new.215537704955:page_id.215537704955:src.22:story_location.5:story_attachment_style.share:view_time.1591064394:filter.h_nor:tds_flgs.3:actrs.215537704955:page_insights.%7B%22215537704955%22:%7B%22page_id%22:215537704955,%22page_id_type%22:%22page%22,%22actor_id%22:215537704955,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1572422984,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10151572788984956%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:215537704955,%22page_id%22:215537704955,%22post_id%22:10151572788984956,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kopalnia are successful.

Kopalnia Creative Analysis: 

Kopalnia placed a Image ad in 2020-06-16-2020-06-17, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kopalnia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Lithuania
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kopalnia has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kopalnia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-05-23-2020-06-02  2019-10-29-2020-06-01
During  2 days  11 days 217 days 
Like  34  371  6344
Share  1  29  0
Comment  1  9  338

Advertising effectiveness is a direct manifestation of advertising. Kopalnia ‘s Top 1 ad received 34 likes, 1 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kopalnia, helping Kopalnia to grasp the ad data more clearly.