Top Ads on Kobo

Kobo Background Introduction:

Kobo believes people should be able to read on their terms. https://www.kobo.com/p/aboutkobo Need Help? Contact us at https://www.kobo.com/help

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kobo has been advertising and marketing on Facebook for many years. And Kobo has placed 257 of ads on the Facebook platform in the last month. In the past few years,Kobo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kobo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kobo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kobo.

BigSpy

1.Kobo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kobo  Kobo  Kobo
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Kobo Marketing Objectives Analysis: 

Kobo has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kobo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kobo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  shopronnykobo.com  shopronnykobo.com  shopronnykobo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Kobo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kobo Top 1 ads got 0 likes. Kobo uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kobo shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kobo should continue to optimize the ad content.

3.Kobo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-04-2020-06-20  2020-04-04-2020-06-20  2020-04-04-2020-06-20
Landing Page Link  https://shopronnykobo.com/  https://shopronnykobo.com/collections/sales?fbclid=IwAR1RVF9HKJT_Aj60NbXilaFzmcDSS_WD71OzW5MbWAgMR_EKQSN7nvefkz8   https://shopronnykobo.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kobo are successful.

Kobo Creative Analysis: 

Kobo placed a Image ad in 2020-04-04-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kobo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kobo has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kobo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-04-2020-06-20  2020-04-04-2020-06-20  2020-04-04-2020-06-20
During  78 days  78 days 78 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Kobo ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 78 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kobo, helping Kobo to grasp the ad data more clearly.