Top Ads on Koala

Koala Background Introduction:

Delivering high quality furniture with 4-hour delivery and a risk-free 120-night trial. Proudly Australian made and owned.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Koala has been advertising and marketing on Facebook for many years. And Koala has placed 655 of ads on the Facebook platform in the last month. In the past few years,Koala has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Koala on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Koala. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Koala.

BigSpy

1.Koala Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Koala  Koala  Koala
Page Categories  Baby & Children's Clothing Store  Baby & Children's Clothing Store  Baby & Children's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Koala Marketing Objectives Analysis: 

Koala has been operating in Baby & Children's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Koala best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Koala Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  koala.no  koala.no  koala.no
CTA  LEARN_MORE  LEARN_MORE  WATCH_MORE
Text Word Count 0  0  0
Like 0  0  0

Koala Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Koala Top 1 ads got 0 likes. Koala uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Koala shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Koala should continue to optimize the ad content.

3.Koala Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-06-2020-06-19  2020-06-06-2020-06-19  2020-06-06-2020-06-19
Landing Page Link  https://koala.no/  https://koala.no/   https://koala.no/blogs/koalabloggen/tips-til-soldager-og-valg-av-uv-klaer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Koala are successful.

Koala Creative Analysis: 

Koala placed a Carousel ad in 2020-06-06-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Koala Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  Norway  Norway
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Koala has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Koala Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-19  2020-06-06-2020-06-19  2020-06-06-2020-06-19
During  14 days  14 days 14 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Koala ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Koala, helping Koala to grasp the ad data more clearly.