Top Ads on Knorr Philippines

Knorr Philippines Background Introduction:

Knorr. Iba pa rin ang Sarap ng #LutongNanay.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Knorr Philippines has been advertising and marketing on Facebook for many years. And Knorr Philippines has placed 165 of ads on the Facebook platform in the last month. In the past few years,Knorr Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Knorr Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Knorr Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Knorr Philippines.

BigSpy

1.Knorr Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Knorr Philippines  Knorr Philippines  Knorr Philippines
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Knorr Philippines Marketing Objectives Analysis: 

Knorr Philippines has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Knorr Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Knorr Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Knorr Philippines  Knorr Philippines Join the #AsimKiligDanceChallenge now! 
Ad Copy Text  Ramdam na ramdam ang warmth and comfort sa bawat higop with these sabaw dishes prepared by Norie - o...  Hindi mapagkakaila—Family day is Sinigang Day! Kahit buong family ni Mimiyuuuh napapasayaw ‘pag ...  I-on ang sounds at sabayan ng sayaw ang favorite nating sinigang day! Easy lang gawin ang #AsimKili...
Link Description  N/A  N/A  N/A
Website Link  unilever3.demdex.net  www.youtube.com  bit.ly
CTA  LEARN_MORE  WATCH_MORE  LEARN_MORE
Text Word Count 233  178  322
Like 540  0  5390

Knorr Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Knorr Philippines Top 1 ads got 540 likes. Knorr Philippines uses a sentence with the finishing touch title: “Knorr Philippines”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Knorr Philippines shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Knorr Philippines should continue to optimize the ad content.

3.Knorr Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-02-2020-06-20  2020-06-18-2020-06-19  2020-05-19-2020-06-18
Landing Page Link  https://www.knorr.com/ph/search.html?q=Sinigang+recipe&fq=&Locale=en_ph&BrandName=knorrv2&SearchUnder=/content/knorrv2/en_ph/home&sbn=&sip=/content/knorrv2/en_ph/home/jcr:content/flexi_hero_par/searchinputv2&sbtg=&cts=Recipe,Article,Product?utm_source=facebook&utm_campaign=Ararat_CN000574_CF1043_BF0426_PH&utm_content=image_carousel_ChickenConsideration  https://www.youtube.com/watch?v=CIRR9x57e2I   https://drive.google.com/file/d/1bzr8k7Ua8kg3icpwB1k_YsHkE6MFgQ2I/view?usp=sharing

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Knorr Philippines are successful.

Knorr Philippines Creative Analysis: 

Knorr Philippines placed a Carousel ad in 2020-06-02-2020-06-20, and got 540 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Knorr Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  Filipino  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Knorr Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Knorr Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-18-2020-06-19  2020-05-19-2020-06-18
During  19 days  2 days 31 days 
Like  540  0  5390
Share  3  0  337
Comment  11  0  182

Advertising effectiveness is a direct manifestation of advertising. Knorr Philippines ‘s Top 1 ad received 540 likes, 3 shares, 11 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Knorr Philippines, helping Knorr Philippines to grasp the ad data more clearly.