Top Ads on Knighthood

Knighthood Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Knighthood has been advertising and marketing on Facebook for many years. And Knighthood has placed 66 of ads on the Facebook platform in the last month. In the past few years,Knighthood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Knighthood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Knighthood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Knighthood.

BigSpy

1.Knighthood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Knighthood  Knighthood  Knighthood
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Knighthood Marketing Objectives Analysis: 

Knighthood has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Knighthood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Knighthood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Knighthood  Knighthood Knighthood 
Ad Copy Text  no setting  Create your own character, explore the fantastical world of Astellan and customize your Knight with ...  -
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 0  118  105
Like 270  5  0

Knighthood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Knighthood Top 1 ads got 270 likes. Knighthood uses a sentence with the finishing touch title: “Knighthood”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Knighthood shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Knighthood should continue to optimize the ad content.

3.Knighthood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-10-2020-06-20  2020-04-11-2020-04-15  2020-03-18-2020-04-15
Landing Page Link  http://itunes.apple.com/app/id1458762050  https://itunes.apple.com/app/id1458762050   http://itunes.apple.com/app/id1458762050

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Knighthood are successful.

Knighthood Creative Analysis: 

Knighthood placed a Video ad in 2020-06-10-2020-06-20, and got 270 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Knighthood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Peru,Mongolia,Bulgaria  Nepal,Philippines,Costa Rica...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Knighthood has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Knighthood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-04-11-2020-04-15  2020-03-18-2020-04-15
During  11 days  5 days 29 days 
Like  270  5  0
Share  23  1  0
Comment  18  1  0

Advertising effectiveness is a direct manifestation of advertising. Knighthood ‘s Top 1 ad received 270 likes, 23 shares, 18 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Knighthood, helping Knighthood to grasp the ad data more clearly.