Top Ads on Knight-Hennessy Scholars Program

Knight-Hennessy Scholars Program Background Introduction:

Knight-Hennessy Scholars receive full funding to pursue a graduate education at Stanford.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Knight-Hennessy Scholars Program has been advertising and marketing on Facebook for many years. And Knight-Hennessy Scholars Program has placed 209 of ads on the Facebook platform in the last month. In the past few years,Knight-Hennessy Scholars Program has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Knight-Hennessy Scholars Program on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Knight-Hennessy Scholars Program. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Knight-Hennessy Scholars Program.

BigSpy

1.Knight-Hennessy Scholars Program Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Knight-Hennessy Scholars Program  Knight-Hennessy Scholars Program  Knight-Hennessy Scholars Program
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Knight-Hennessy Scholars Program Marketing Objectives Analysis: 

Knight-Hennessy Scholars Program has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Knight-Hennessy Scholars Program best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Knight-Hennessy Scholars Program Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Knight-Hennessy Scholars Online Information Session  June 5 (7:00-8:00 PM) Pacific Time Knight-Hennessy Scholars Online Information Session Online Information Session June 4, 4 PM Pacific Time 
Ad Copy Text  Funding for any master's or PhD at Stanford is now available. Register to learn more from an admissi...  Join us for a Knight-Hennessy Scholars Online Information Session! Learn about the program, Stanfor...  Join us for a Knight-Hennessy Scholars Online Information Session! Learn about the program, Stanfor...
Link Description  Tuesday, June 16, 2020 at 12:00 PM until 1:00 PM      
Website Link  apply.knight-hennessy.stanford.edu  apply.knight-hennessy.stanford.edu  apply.knight-hennessy.stanford.edu
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 158  680  659
Like 85  7805  2338

Knight-Hennessy Scholars Program Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Knight-Hennessy Scholars Program Top 1 ads got 85 likes. Knight-Hennessy Scholars Program uses a sentence with the finishing touch title: “Knight-Hennessy Scholars Online Information Session”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Knight-Hennessy Scholars Program shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Knight-Hennessy Scholars Program should continue to optimize the ad content.

3.Knight-Hennessy Scholars Program Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-06-14  2020-05-22-2020-06-05  2020-05-22-2020-06-04
Landing Page Link  https://apply.knight-hennessy.stanford.edu/register/lclark2020?fbclid=IwAR1ycrwroBMfyUTWHLoH60hd10-lTBREZk60yP4RWV87Bp81Qq9OrHd_nGs  https://apply.knight-hennessy.stanford.edu/register/2020june5   https://apply.knight-hennessy.stanford.edu/register/2020june4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Knight-Hennessy Scholars Program are successful.

Knight-Hennessy Scholars Program Creative Analysis: 

Knight-Hennessy Scholars Program placed a Image ad in 2020-02-22-2020-06-14, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Knight-Hennessy Scholars Program Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,United States,Netherlands...  Nepal,Pakistan,Philippines...  Indonesia,Algeria
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Knight-Hennessy Scholars Program has the best conversion in United Kingdom,United States,Netherlands..., and can advertise more in United Kingdom,United States,Netherlands... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Knight-Hennessy Scholars Program Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-06-14  2020-05-22-2020-06-05  2020-05-22-2020-06-04
During  114 days  15 days 14 days 
Like  85  7805  2338
Share  6  245  105
Comment  9  148  27

Advertising effectiveness is a direct manifestation of advertising. Knight-Hennessy Scholars Program ‘s Top 1 ad received 85 likes, 6 shares, 9 comments in just 114 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Knight-Hennessy Scholars Program, helping Knight-Hennessy Scholars Program to grasp the ad data more clearly.