Top Ads on Knight Frank

Knight Frank Background Introduction:

Connecting people and property, perfectly.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Knight Frank has been advertising and marketing on Facebook for many years. And Knight Frank has placed 138 of ads on the Facebook platform in the last month. In the past few years,Knight Frank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Knight Frank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Knight Frank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Knight Frank.

BigSpy

1.Knight Frank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Knight Frank  Knight Frank  Knight Frank
Page Categories  Real Estate Service  Commercial Real Estate Agency  Real Estate Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Knight Frank Marketing Objectives Analysis: 

Knight Frank has been operating in Real Estate Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Knight Frank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Knight Frank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1 bedroom home in Belgravia  ç‘žæ™®èŠåŠ REPro Knight Frank 2 bedroom home in Chelsea 
Ad Copy Text  View the latest properties available for sale through Knight Frank. Talk to our team today about ava...  ã€æ¡ƒåœ’站前黃金門牌˙角間全棟店辦公...  View the latest properties available to let through Knight Frank. Talk to our team today about avail...
Link Description  N/A  N/A  Knight Frank
Website Link  www.knightfrank.co.uk  www.facebook.com  www.knightfrank.co.uk
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 123  2466  121
Like 0  20  1

Knight Frank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Knight Frank Top 1 ads got 0 likes. Knight Frank uses a sentence with the finishing touch title: “1 bedroom home in Belgravia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Knight Frank shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Knight Frank should continue to optimize the ad content.

3.Knight Frank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-13-2020-06-01  2020-05-23-2020-05-28  2020-05-13-2020-05-27
Landing Page Link  https://www.knightfrank.co.uk/properties/residential/for-sale/walton-street-knightsbridge-london-sw3/pcl180065?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=Feed+Remarketing+Sales&utm_content=London+-+PCL+-+Sales&fbclid=IwAR3PHfhVq6bL5GwdlnSIXn_6RSmf5lxe7SP5xoKMjvtUsmKxSKEe341wnz4  https://www.facebook.com/REPro.KnightFrank/?_sref_=2625109654430241&refid=28&_ft_=adid.23845210867250780:qid.6832070261291975750:mf_story_key.3972898966573020380:is_sponsored.1:ei.AI@AQLco_UCElP67j509gB0dIGYfuUW2ooucjfx0zylebVgsn4M1yj4ILhQPtBFy40HXMNPo37RbpTbd6Kwgq5RgOye:top_level_post_id.2625109657763574:content_owner_id_new.1553988424875708:page_id.1553988424875708:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1590714894:filter.h_nor:tds_flgs.3:actrs.1553988424875708:page_insights.%7B%221553988424875708%22:%7B%22page_id%22:1553988424875708,%22page_id_type%22:%22page%22,%22actor_id%22:1553988424875708,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589868347,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2625109657763574%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1553988424875708,%22page_id%22:1553988424875708,%22post_id%22:2625109657763574,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.knightfrank.co.uk/properties/residential/to-let/west-355-king-s-road-chelsea-london-sw3/chq012001760?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=Feed+Remarketing+Lettings&utm_content=London+-+PCL+-+Lettings&fbclid=IwAR37vYVlc4g1p7eoe-jQJHl-vi6fU82ueIbPhM4glrN6IGObGP7KsDb_u3g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Knight Frank are successful.

Knight Frank Creative Analysis: 

Knight Frank placed a Carousel ad in 2020-05-13-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Knight Frank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  Danish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Knight Frank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Knight Frank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-01  2020-05-23-2020-05-28  2020-05-13-2020-05-27
During  20 days  6 days 15 days 
Like  0  20  1
Share  14  0  5
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Knight Frank ‘s Top 1 ad received 0 likes, 14 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Knight Frank, helping Knight Frank to grasp the ad data more clearly.