Top Ads on Knab

Knab Background Introduction:

Met Knab krijg je moeiteloos grip op je geldzaken. Met jouw data en onze service halen we het maximale uit je geld. Of het nou gaat om je bankrekening, verzekeringen of hypotheek; als het over geld gaat, zijn wij er voor je. Knab werkt in jouw voordeel.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Knab has been advertising and marketing on Facebook for many years. And Knab has placed 94 of ads on the Facebook platform in the last month. In the past few years,Knab has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Knab on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Knab. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Knab.

BigSpy

1.Knab Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Knab  Knab  Knab
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Knab Marketing Objectives Analysis: 

Knab has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Knab best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Knab Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download de Knab App  Download de Knab App Open een rekening 
Ad Copy Text  Overstapservice van Knab: stap over van bank en ontvang € 50 op je nieuwe rekening! ✅  Maak snel je rekeningaanvraag compleet! Download de Knab App, vul je gegevens in, scan eenvoudig je ...  Je bent dichtbij je eigen Knab-rekening????. Open de Knab App om je aanvraag te voltooien.
Link Description  N/A  N/A  N/A
Website Link  www.knab.nl  www.knab.nl  www.knab.nl
CTA  SIGN_UP  APPLY_NOW  APPLY_NOW
Text Word Count 95  152  90
Like 1  0  4

Knab Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Knab Top 1 ads got 1 likes. Knab uses a sentence with the finishing touch title: “Download de Knab App ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Knab shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Knab should continue to optimize the ad content.

3.Knab Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-02-2020-06-20  2020-06-16-2020-06-18  2020-04-07-2020-06-15
Landing Page Link  https://www.knab.nl/zakelijk/betalen/overstapservice?utm_source=facebook%2Binstagram&utm_medium=social&utm_campaign=knab_b2b-b2c_acq_rt_bank_fb-ig_au_cr_KP2976_EJC2019_DYNv2&utm_content=custom&fbclid=IwAR2VfRJVPhlKVyB6Dnrrdq_9Bn_vAVknByepWzqxk1d1TvoblnPXNg43cwk  https://www.knab.nl/rekening-openen?utm_source=facebook&utm_medium=dynamic&utm_campaign=knab_b2b-b2c_acq_rt_bank_fb-ig_au_vc_KP2976_dynamic_&utm_content=kyccheckout&fbclid=IwAR0t0kP7g9OPbtuFXbQwivBw68_3UPvjWoo7MAAQXOV2ZWMLXdsafGmDxQo   https://www.knab.nl/rekening-aanvragen?utm_source=facebook&utm_medium=dynamic&utm_campaign=knab_b2b-b2c_acq_rt_bank_fb-ig_au_vc_KP2976_dynamic_&utm_content=kyccheckout&fbclid=IwAR3pImTVmbv3aEitvfECUHMZNnYuKc9InVIjAxHrl_7LnzZn5dJJfPToAHQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Knab are successful.

Knab Creative Analysis: 

Knab placed a Image ad in 2020-06-02-2020-06-20, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Knab Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Knab has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Knab Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-16-2020-06-18  2020-04-07-2020-06-15
During  19 days  3 days 70 days 
Like  1  0  4
Share  0  0  0
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Knab ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Knab, helping Knab to grasp the ad data more clearly.