Top Ads on Klook

Klook Background Introduction:

Welcome to the official Facebook Page of Klook! Like us to stay updated with the latest news and exclusive travel deals (up to 60%) around the region.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Klook has been advertising and marketing on Facebook for many years. And Klook has placed 883 of ads on the Facebook platform in the last month. In the past few years,Klook has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Klook on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Klook. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Klook.

BigSpy

1.Klook Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Klook  Klook  Klook
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Klook Marketing Objectives Analysis: 

Klook has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Klook best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Klook Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ưu Đãi Du Lịch Cực Đỉnh!  Ưu Đãi Du Lịch Cực Đỉnh! Ưu Đãi Du Lịch Cực Đỉnh! 
Ad Copy Text  JUST GO! THÈM LÀ ĐI! CÙNG KLOOK KHÁM PHÁ VIỆT NAM! Khám phá Việt Nam và vui chơi th...  JUST GO! THÈM LÀ ĐI! CÙNG KLOOK KHÁM PHÁ VIỆT NAM! Khám phá Việt Nam và vui chơi th...  JUST GO! THÈM LÀ ĐI! CÙNG KLOOK KHÁM PHÁ VIỆT NAM! Khám phá Việt Nam và vui chơi th...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 498  498  498
Like 65  38  34

Klook Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Klook Top 1 ads got 65 likes. Klook uses a sentence with the finishing touch title: “Ưu Đãi Du Lịch Cực Đỉnh!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Klook shared 498 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Klook should continue to optimize the ad content.

3.Klook Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-14  2020-06-01-2020-06-11  2020-06-01-2020-06-09
Landing Page Link  https://www.facebook.com/706319829568847/posts/1524736007727221/  https://www.facebook.com/706319829568847/posts/1524719854395503/   https://www.facebook.com/klookvn/?_sref_=1524719867728835&refid=7&_ft_=adid.23844822870080631:qid.6836166603558433303:mf_story_key.-2280317670285226163:is_sponsored.1:ei.AI@AQIy6LILCkw67aAJETuanaHP9hgha8uwiKakvrcRM3PcpWwWP0aPekmzhe4Uc2MAadkWAo7fYDMUwV8xV5sQBF9D:top_level_post_id.1524719861062169:content_owner_id_new.706319829568847:call_to_action_type.LEARN_MORE:page_id.706319829568847:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1591669069:filter.h_nor:tds_flgs.3:actrs.706319829568847:page_insights.%7B%22706319829568847%22:%7B%22page_id%22:706319829568847,%22page_id_type%22:%22page%22,%22actor_id%22:706319829568847,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591083813,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1524719861062169%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:706319829568847,%22page_id%22:706319829568847,%22post_id%22:1524719861062169,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Klook are successful.

Klook Creative Analysis: 

Klook placed a Image ad in 2020-06-01-2020-06-14, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Klook Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  N/A
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Klook has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Klook Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-14  2020-06-01-2020-06-11  2020-06-01-2020-06-09
During  14 days  11 days 9 days 
Like  65  38  34
Share  1  3  4
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Klook ‘s Top 1 ad received 65 likes, 1 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Klook, helping Klook to grasp the ad data more clearly.