Top Ads on Klarna

Klarna Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Klarna has been advertising and marketing on Facebook for many years. And Klarna has placed 386 of ads on the Facebook platform in the last month. In the past few years,Klarna has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Klarna on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Klarna. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Klarna.


1.Klarna Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Klarna  Klarna  Klarna
Page Categories  Other  Computers & Internet Website  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  shopify

Klarna Marketing Objectives Analysis: 

Klarna has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Klarna best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Klarna Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Billiga iPhone Mobiler  N/A Zu den Produkten. 
Ad Copy Text  Vi har fått in en iPhone 8 Plus 64GB i Nyskick till bra pris. Snabb leverans  Shoppingdags? ???? Över 2 miljoner produkter ✓ Kända & populära varumärken ✓ Leverans inom 1...  Jump in & feel good mit Jumpsuits sind und bleiben einfach das beste Ou...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 77  118  116
Like 0  0  7

Klarna Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Klarna Top 1 ads got 0 likes. Klarna uses a sentence with the finishing touch title: “Billiga iPhone Mobiler”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Klarna shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Klarna should continue to optimize the ad content.

3.Klarna Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-17-2020-06-18  2020-02-26-2020-06-18  2020-06-12-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Klarna are successful.

Klarna Creative Analysis: 

Klarna placed a Image ad in 2020-06-17-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Klarna Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Albania  Lithuania,Albania  Kenya
Language  Swedish  Romanian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Klarna has the best conversion in Albania, and can advertise more in Albania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Klarna Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-02-26-2020-06-18  2020-06-12-2020-06-17
During  2 days  114 days 6 days 
Like  0  0  7
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Klarna ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Klarna, helping Klarna to grasp the ad data more clearly.