Top Ads on Kiwi Experience

Kiwi Experience Background Introduction:

Kiwi Experience is New Zealand's leading hop-on hop-off bus tour company, providing tours tailored to your appetite for adventure... and budget. We take care of it all with the best price on activities and guaranteed accommodation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kiwi Experience has been advertising and marketing on Facebook for many years. And Kiwi Experience has placed 24 of ads on the Facebook platform in the last month. In the past few years,Kiwi Experience has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kiwi Experience on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kiwi Experience. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kiwi Experience.

BigSpy

1.Kiwi Experience Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kiwi Experience  Kiwi Experience  Kiwi Experience
Page Categories  Bus Tour Agency  Bus Tour Agency  Bus Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kiwi Experience Marketing Objectives Analysis: 

Kiwi Experience has been operating in Bus Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kiwi Experience best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kiwi Experience Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Zealand's Best Travel Network  Hop-on Hop-off New Zealand bus adventures Northern Round Up NZ Bus Tour | Kiwi Experience – New Zealand Flexible Bus Tours, Backpacker Travel 
Ad Copy Text  Using adventure to fuel connections. #EmbraceTheUnexpected in this mind-boggling wonderland we call ...  Shared travel experiences you'll never forget. #EmbraceTheUnexpected in this mind-boggling wonderlan...  no setting
Link Description  Award-winning Hop-On-Hop-Off bus passes and Small Group Tours that take you to the heart of New Zealand.  N/A  Book your Kiwi Experience bus pass online today and save.
Website Link  www.kiwiexperience.com  www.kiwiexperience.com  www.kiwiexperience.com
CTA  LEARN_MORE  LEARN_MORE  BOOK_TRAVEL
Text Word Count 112  131  0
Like 87  0  0

Kiwi Experience Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kiwi Experience Top 1 ads got 87 likes. Kiwi Experience uses a sentence with the finishing touch title: “New Zealand's Best Travel Network”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kiwi Experience shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kiwi Experience should continue to optimize the ad content.

3.Kiwi Experience Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-10-10-2019-12-20  2019-04-14-2019-04-20  2019-04-14-2019-04-20
Landing Page Link  https://www.kiwiexperience.com/?utm_source=Facebook_Mobile_Feed&utm_medium=social&utm_campaign=awareness-nz-movie-trailer  https://www.kiwiexperience.com/?utm_source=instagram&utm_medium=social&utm_campaign=awareness-video-always-on-30-sec-coo   https://www.kiwiexperience.com/book-your-nz-trip/nz-bus-pass/northern-round-up?utm_source=stories&utm_medium=social&utm_campaign=consideration-promotion-always-on-southern-roundup

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kiwi Experience are successful.

Kiwi Experience Creative Analysis: 

Kiwi Experience placed a Video ad in 2019-10-10-2019-12-20, and got 87 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kiwi Experience Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom,France,Germany...  United States,Canada,Netherlands...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kiwi Experience has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kiwi Experience Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-10-2019-12-20  2019-04-14-2019-04-20  2019-04-14-2019-04-20
During  72 days  7 days 7 days 
Like  87  0  0
Share  17  0  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Kiwi Experience ‘s Top 1 ad received 87 likes, 17 shares, 8 comments in just 72 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kiwi Experience, helping Kiwi Experience to grasp the ad data more clearly.