Top Ads on KitKat

KitKat Background Introduction:

Have a break. Have a KITKAT.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

KitKat has been advertising and marketing on Facebook for many years. And KitKat has placed 537 of ads on the Facebook platform in the last month. In the past few years,KitKat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for KitKat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for KitKat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from KitKat.

BigSpy

1.KitKat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  KitKat  KitKat  KitKat
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

KitKat Marketing Objectives Analysis: 

KitKat has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. KitKat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.KitKat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  KitKat  KitKat Sužinok daugiau! 
Ad Copy Text  Pasiruošęs pakelti savo pertraukėlę į kitą lygį? Didžioji šių metų naujiena KitKat Gold d...  Inspiracija dolazi s novim KITKAT-om. Uživaj u KITKAT-u napravljenom od Ruby čokolade s intenzivni...  Pasiruošęs pakelti savo pertraukėlę į kitą lygį? Didžioji šių metų naujiena KitKat Gold d...
Link Description  Pasiruošęs pakelti savo pertraukėlę į kitą lygį? Didžioji šių metų naujiena KitKat Gold dabar jau ir Lietuvos parduotuvėse ! #BreakInStyle  Inspiracija dolazi s novim KITKAT-om. Uživaj u KITKAT-u napravljenom od Ruby čokolade s intenzivnim okusom šumskog voća i neka te ponese kreativnost. #unexpectedbreak  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 151  170  151
Like 1  46  14

KitKat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. KitKat Top 1 ads got 1 likes. KitKat uses a sentence with the finishing touch title: “KitKat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. KitKat shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. KitKat should continue to optimize the ad content.

3.KitKat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-14-2020-06-19  2020-05-25-2020-06-19  2020-05-31-2020-06-18
Landing Page Link  https://www.facebook.com/KitKatLietuva/photos/p.3136202456446772/3136202456446772/?type=3  https://www.facebook.com/kitkatpauza/?refid=7&_ft_=adid.23844971157320594:qid.6831248728973141560:mf_story_key.-7266540349739469320:is_sponsored.1:ei.AI@AQJ_gcNudA6_21Y0qfWOQy4y9W8X8FbCOY3Nn030XhF2Es_UXoL0sAkzPN-57PVEITDfVW0nUTHRdB1SHs8F46L-:top_level_post_id.10158247315123433:content_owner_id_new.325956108432:page_id.325956108432:src.22:photo_id.10158247315123433:story_location.5:story_attachment_style.photo:view_time.1590524037:filter.h_nor:tds_flgs.3:actrs.325956108432:page_insights.%7B%22325956108432%22:%7B%22page_id%22:325956108432,%22page_id_type%22:%22page%22,%22actor_id%22:325956108432,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590498657,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10158247315123433%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:325956108432,%22page_id%22:325956108432,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.facebook.com/784663198267388/posts/3098361670230851/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by KitKat are successful.

KitKat Creative Analysis: 

KitKat placed a Image ad in 2020-06-14-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.KitKat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Croatia  Lithuania
Language  Lithuanian  Croatian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

KitKat has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.KitKat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-19  2020-05-25-2020-06-19  2020-05-31-2020-06-18
During  6 days  26 days 19 days 
Like  1  46  14
Share  1  0  0
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. KitKat ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for KitKat, helping KitKat to grasp the ad data more clearly.