Top Ads on Kipling

Kipling Background Introduction:

La marca Belga de bolsas, maletas, mochilas y accesorios. Con 35 sucursales en México y presencia en Liverpool, Palacio de Hierro, Sanborns y Sears.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kipling has been advertising and marketing on Facebook for many years. And Kipling has placed 373 of ads on the Facebook platform in the last month. In the past few years,Kipling has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kipling on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kipling. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kipling.

BigSpy

1.Kipling Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kipling  Kipling  Kipling
Page Categories  Bags/Luggage  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  N/A

Kipling Marketing Objectives Analysis: 

Kipling has been operating in Bags/Luggage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kipling best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kipling Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nebo Flashlights  Kipling Veilig én ook stijlvol 
Ad Copy Text  NEBO- UK- 20% OFF on all Flashlights!  Bespaar tot zondag op je bestelling (ook geldig op sales items!). Haast je, hoe sneller je bent, hoe...  Super reflektierend: Sicher von früh bis spät
Link Description  20% Off on all Flashlights!  N/A  Shop Boost It nu!
Website Link  www.companion.com.pk  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 37  118  47
Like 24  0  31

Kipling Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kipling Top 1 ads got 24 likes. Kipling uses a sentence with the finishing touch title: “Nebo Flashlights”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kipling shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kipling should continue to optimize the ad content.

3.Kipling Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-06-17-2020-06-18  2020-04-16-2020-06-18
Landing Page Link  https://companion.com.pk/product-category/brands-2/nebo/  https://www.kipling.com/be-nl/uitverkoop/offers-c10902/?utm_source=Facebook&utm_medium=Kipling_Paid_Social&utm_campaign=solstice&dclid=CLfqoYvajOoCFQV2vAodtnkKlA   https://www.kipling.com/de-de/boost-it-collection/?utm_source=Facebook&utm_medium=Kipling_Paid_Social&utm_campaign=Boostit&dclid=CNrYq_ProOkCFY7XWwodcO0D1Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kipling are successful.

Kipling Creative Analysis: 

Kipling placed a Image ad in 2020-06-17-2020-06-19, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kipling Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Lithuania  Bosnia Hercegovina,Belgium,France...
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kipling has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kipling Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-17-2020-06-18  2020-04-16-2020-06-18
During  3 days  2 days 64 days 
Like  24  0  31
Share  1  0  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Kipling ‘s Top 1 ad received 24 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kipling, helping Kipling to grasp the ad data more clearly.