Top Ads on Kino

Kino Background Introduction:

Con Kino ¡Muchas Más Opciones de Ganar! Sigue los sorteos todos los miércoles y domingos a partir de las 22:30 horas en http://sorteosenvivo.loteria.cl/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kino has been advertising and marketing on Facebook for many years. And Kino has placed 1185 of ads on the Facebook platform in the last month. In the past few years,Kino has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kino on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kino. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kino.

BigSpy

1.Kino Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kino  Kino  Kino
Page Categories  TV Network  Movie Theater  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kino Marketing Objectives Analysis: 

Kino has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kino best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kino Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bibliotekarze w Kino TV  Multikino otwiera się 19.06.! صور اليوميات 
Ad Copy Text  Ta biblioteka jest inna niż wszystkie. Otwórz drzwi do wyobraźni i wejdź do świata magii oraz n...   Multikino w Twoim mieście otwarte już 19.06! Sprawdź nasz repertuar i kup bilet już dziś!  Poletni glasbeni večeri z @mitjasinkovec_siki se nadaljujejo ta teden bomo peli in plesali v petek ...
Link Description  N/A  Repertuar kin - Multikino  Poletni glasbeni večeri z @mitjasinkovec_siki se nadaljujejo ta teden bomo peli in plesali v petek od 20ih dalje #summervibes #petkanje #poletnofletno #terasakavarnakino @mitjasinkovec
Website Link  ad.doubleclick.net  multikino.pl  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  
Text Word Count 207  97  186
Like 19  9  47

Kino Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kino Top 1 ads got 19 likes. Kino uses a sentence with the finishing touch title: “Bibliotekarze w Kino TV”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kino shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kino should continue to optimize the ad content.

3.Kino Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-02-2020-06-19  2020-06-17-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://kinotv.pl/bibliotekarze?utm_source=facebook.pl&utm_medium=display&utm_content=274786633&utm_term=ogolna-2-sob-niedz-od-8-06&utm_campaign=24243380_kino-polska-kino-tv-bibliotekarze  https://multikino.pl/repertuar/   https://www.facebook.com/kavarnakino/photos/a.471357764534/10160056376119535/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kino are successful.

Kino Creative Analysis: 

Kino placed a Video ad in 2020-06-02-2020-06-19, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kino Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  N/A
Language  Polish  Indonesian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kino has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kino Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-06-17-2020-06-18  2020-06-15-2020-06-18
During  18 days  2 days 4 days 
Like  19  9  47
Share  1  2  9
Comment  2  2  1

Advertising effectiveness is a direct manifestation of advertising. Kino ‘s Top 1 ad received 19 likes, 1 shares, 2 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kino, helping Kino to grasp the ad data more clearly.