Top Ads on King Ice

King Ice Background Introduction:

Everyone wants to eat, but few are willing to hunt.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

King Ice has been advertising and marketing on Facebook for many years. And King Ice has placed 69 of ads on the Facebook platform in the last month. In the past few years,King Ice has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for King Ice on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for King Ice. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from King Ice.

BigSpy

1.King Ice Top 3 Ads Basic Understanding

   top1  top2  top3
Name  King Ice  King Ice  King Ice
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  N/A

King Ice Marketing Objectives Analysis: 

King Ice has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. King Ice best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.King Ice Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  King Ice  Voted #1 Most Affordable Quality Jewelry Online Feel like a true Champion & shop our collab! 
Ad Copy Text  30% OFF Limited Edition King Ice x Death Row collection exclusively online. Use code "Super" at chec...  The most trusted brand for long lasting, affordable hip-hop jewelry. Shop 30% Off storewide with cod...  30% OFF Limited Edition King Ice x Champion collection exclusively online. Use code "Super" at check...
Link Description  N/A  Shop the Super Sale  N/A
Website Link  www.kingice.com  kingice.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 105  123  104
Like 123  3037  203

King Ice Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. King Ice Top 1 ads got 123 likes. King Ice uses a sentence with the finishing touch title: “King Ice”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. King Ice shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. King Ice should continue to optimize the ad content.

3.King Ice Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-03-19-2020-06-16  2020-03-19-2020-06-15  2020-03-19-2020-06-14
Landing Page Link  https://www.kingice.com/collections/collection_death-row-records?Campaign%2BTerm=BN%20Evergreen&fbclid=IwAR2ZxA3v2YrvGlWXH94kPpePSEjKq3H2Xualbhxj60kFA3BaTShXrdo6yHo&utm_campaign=BNRemarketing&utm_content=Pendant&utm_medium=Paid%20Social&utm_source=Facebook  https://www.kingice.com/   https://www.facebook.com/OfficialKingIce/?_sref_=2780751935311987&refid=28&_ft_=adid.6171177283452:qid.6838203324476603133:mf_story_key.8725980784061047357:is_sponsored.1:ei.AI@AQKBrIShPsZiGkeWo2TlwP-OpQRRD4SyjAact3FKjmNWLP5e9PgPUk1GwiPjRTqJiVqKdclbqco4rUvXAo0b6iTV:top_level_post_id.2780751928645321:content_owner_id_new.111484905572050:call_to_action_type.LEARN_MORE:page_id.111484905572050:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592143047:filter.h_nor:tds_flgs.3:actrs.111484905572050:page_insights.%7B%22111484905572050%22:%7B%22page_id%22:111484905572050,%22page_id_type%22:%22page%22,%22actor_id%22:111484905572050,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584697343,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2780751928645321%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:111484905572050,%22page_id%22:111484905572050,%22post_id%22:2780751928645321,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by King Ice are successful.

King Ice Creative Analysis: 

King Ice placed a Carousel ad in 2020-03-19-2020-06-16, and got 123 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.King Ice Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,United Arab Emirates,Iceland...  Slovenia
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

King Ice has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.King Ice Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-19-2020-06-16  2020-03-19-2020-06-15  2020-03-19-2020-06-14
During  90 days  89 days 88 days 
Like  123  3037  203
Share  30  294  14
Comment  12  138  13

Advertising effectiveness is a direct manifestation of advertising. King Ice ‘s Top 1 ad received 123 likes, 30 shares, 12 comments in just 90 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for King Ice, helping King Ice to grasp the ad data more clearly.