Top Ads on Kiehl's

Kiehl's Background Introduction:

Welcome to Kiehl's Indonesia Official Fanpage! Kiehl's is a New York-based “modern apothecary” committed to serving customers the highest quality products formulated using the most advanced science along with gentle, natural ingredients.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kiehl's has been advertising and marketing on Facebook for many years. And Kiehl's has placed 945 of ads on the Facebook platform in the last month. In the past few years,Kiehl's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kiehl's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kiehl's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kiehl's.

BigSpy

1.Kiehl's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kiehl's  Kiehl's  Kiehl's
Page Categories  Skin Care Service  Skin Care Service  Beauty Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  woocommerce

Kiehl's Marketing Objectives Analysis: 

Kiehl's has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kiehl's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kiehl's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  QUÀ CHO MỌI ĐƠN HÀNG - TỪ 18 - 22/6  Available Online & Curbside N/A 
Ad Copy Text  CHĂM SÓC CÂN BẰNG DA DỊU NHẸ Duy nhất 18 - 22/6 tại Kiehl’s x Lazada - Mua ngay: http...  Healthy skin starts with Kiehl’s ✨  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  klickandgo.kiehls-pr.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 920  38  0
Like 59  56  0

Kiehl's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kiehl's Top 1 ads got 59 likes. Kiehl's uses a sentence with the finishing touch title: “QUÀ CHO MỌI ĐƠN HÀNG - TỪ 18 - 22/6”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kiehl's shared 920 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kiehl's should continue to optimize the ad content.

3.Kiehl's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-11-2020-06-20  2020-06-15-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://www.facebook.com/KiehlsVietnam/?_sref_=2650469795175755&refid=28&_ft_=adid.23844802677660375:qid.6840577577806046359:mf_story_key.-2539266518968578685:is_sponsored.1:ei.AI@AQLFCBmQ7vHad2td-q2Li36J0blMAziCYmb-qUWO8TfZBe1v2MEYKt3sJL-SbMN6SEknNyb8SVLl4OV71R2BYlqo:top_level_post_id.2650469798509088:content_owner_id_new.1690797967809614:call_to_action_type.LEARN_MORE:page_id.1690797967809614:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592695437:filter.h_nor:tds_flgs.3:actrs.1690797967809614:page_insights.%7B%221690797967809614%22:%7B%22page_id%22:1690797967809614,%22page_id_type%22:%22page%22,%22actor_id%22:1690797967809614,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591960147,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2650469798509088%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1690797967809614,%22page_id%22:1690797967809614,%22post_id%22:2650469798509088,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/KiehlsUS/?_sref_=10157182214296696&refid=28&_ft_=adid.23844959530270235:qid.6840576774552024533:mf_story_key.-3790402973737019538:is_sponsored.1:ei.AI@AQIlJiuyuUXTKGd5VgFB4uN1U3Ah2jRsJgdul-R6QNEpbQzHSLW7BP5WKZ3gpXMLsnhb-Se6qBsyY9zyGGzJPL-b:top_level_post_id.10157182214286696:content_owner_id_new.9839961695:call_to_action_type.LEARN_MORE:page_id.9839961695:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592695308:filter.h_nor:tds_flgs.3:actrs.9839961695:page_insights.%7B%229839961695%22:%7B%22page_id%22:9839961695,%22page_id_type%22:%22page%22,%22actor_id%22:9839961695,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592287733,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157182214286696%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:9839961695,%22page_id%22:9839961695,%22post_id%22:10157182214286696,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://klickandgo.kiehls-pr.com/shop/?utm_source=JUN20-KIEHLS-IGSTORY-CPA&utm_medium=Carousel_Oferta_Pride&utm_content=Klickandgo&utm_campaign=Ofertas_KlickandGo_KLICK20

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kiehl's are successful.

Kiehl's Creative Analysis: 

Kiehl's placed a Image ad in 2020-06-11-2020-06-20, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kiehl's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Puerto Rico
Language  Vietnamese  Turkish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kiehl's has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kiehl's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-15-2020-06-20  2020-06-18-2020-06-20
During  10 days  6 days 3 days 
Like  59  56  0
Share  2  1  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Kiehl's ‘s Top 1 ad received 59 likes, 2 shares, 2 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kiehl's, helping Kiehl's to grasp the ad data more clearly.