Top Ads on Kidney Research UK
Kidney Research UK Background Introduction:
There are 3 million people in the UK with kidney disease and there is no cure. We are the national kidney research charity, committed to developing treatments, patient information and raising vital public awareness to help save lives.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Kidney Research UK has been advertising and marketing on Facebook for many years. And Kidney Research UK has placed 57 of ads on the Facebook platform in the last month. In the past few years,Kidney Research UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Kidney Research UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kidney Research UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kidney Research UK.
1.Kidney Research UK Top 3 Ads Basic Understanding
|Name||Kidney Research UK||Kidney Research UK||Kidney Research UK|
|Page Categories||Medical Research Center||Medical Research Center||Medical Research Center|
Kidney Research UK Marketing Objectives Analysis:
Kidney Research UK has been operating in Medical Research Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kidney Research UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Kidney Research UK Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Donate and help us fight kidney disease #keepresearchgoing||Donate and help us fight kidney disease #keepresearchgoing||Your donation will support our life-saving research #keepresearchgoing|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Your gift to Kidney Research UK is so valued during this uncertain and difficult time for all kidney patients. Every minute last year we spent £16.21 on research. With your support we can make sure this research continues. Donate monthly Donate once Donate monthly Donate once How your donations fun...||Your gift to Kidney Research UK is so valued during this uncertain and difficult time for all kidney patients. Every minute last year we spent £16.21 on research. With your support we can make sure this research continues. Donate monthly Donate once Donate monthly Donate once How your donations fun...||Your gift to Kidney Research UK is so valued during this uncertain and difficult time for all kidney patients. Every minute last year we spent £16.21 on research. With your support we can make sure this research continues. Donate monthly Donate once Donate monthly Donate once How your donations fun...|
|Text Word Count||0||0||0|
Kidney Research UK Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Kidney Research UK Top 1 ads got 0 likes. Kidney Research UK uses a sentence with the finishing touch title: “Donate and help us fight kidney disease #keepresearchgoing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Kidney Research UK shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kidney Research UK should continue to optimize the ad content.
3.Kidney Research UK Top 3 Ads Creative Selection
|Landing Page Link||https://kidneyresearchuk.org/support/donate/?utm_source=Medialab&utm_medium=Facebook&utm_campaign=Acquisition&utm_content=FightingStatic1||https://kidneyresearchuk.org/support/donate/?utm_source=Medialab&utm_medium=Facebook&utm_campaign=Acquisition&utm_content=KillerStatic2||https://kidneyresearchuk.org/support/donate/?utm_source=Medialab&utm_medium=Facebook&utm_campaign=Acquisition&utm_content=FightingStatic1|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kidney Research UK are successful.
Kidney Research UK Creative Analysis:
Kidney Research UK placed a Image ad in 2020-04-24-2020-06-05, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Kidney Research UK Top 3 Ads Audience Analysis:
|Country||United Kingdom||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Kidney Research UK has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Kidney Research UK Top 3 Ads Performance Display
|During||43 days||43 days||43 days|
Advertising effectiveness is a direct manifestation of advertising. Kidney Research UK ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 43 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kidney Research UK, helping Kidney Research UK to grasp the ad data more clearly.