Top Ads on Kiabi

Kiabi Background Introduction:

Kiabi est l'enseigne préférée de toutes les familles qui aiment la mode et les petits prix !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Kiabi has been advertising and marketing on Facebook for many years. And Kiabi has placed 298 of ads on the Facebook platform in the last month. In the past few years,Kiabi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Kiabi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Kiabi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Kiabi.

BigSpy

1.Kiabi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Kiabi  Kiabi  Kiabi
Page Categories  Apparel & Clothing  Apparel & Clothing  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Kiabi Marketing Objectives Analysis: 

Kiabi has been operating in Apparel & Clothing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Kiabi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Kiabi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  תמונות מהפוסט של ‏‎Kiabi‎‏  Photos du journal Kiabi 
Ad Copy Text  Optez pour un look casual chic avec KIABI. le polo ب 36.4 دينار في عوض 52 دينار Re...  Jeune padawan, ton chemin trouver tu dois Que la force soit avec toi #MayTheForceBeWithYou  Besoin d'un cadeau pour votre papa chéri? Nous avons ce qu'il vous faut ! 1 chemise achetée = 1 ch...
Link Description  N/A  Jeune padawan, ton chemin trouver tu dois Que la force soit avec toi #MayTheForceBeWithYou  Besoin d'un cadeau pour votre papa chéri? Nous avons ce qu'il vous faut ! 1 chemise achetée = 1 chemise offerte du 19 au 25 juin 2020 dans tous les magasins KIABI...C'est maintenant ou jamais !
Website Link  www.kiabi.tn  www.facebook.com  www.facebook.com
CTA      MESSAGE_PAGE
Text Word Count 254  93  195
Like 129  33  264

Kiabi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Kiabi Top 1 ads got 129 likes. Kiabi uses a sentence with the finishing touch title: “תמונות מהפוסט של ‏‎Kiabi‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Kiabi shared 254 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Kiabi should continue to optimize the ad content.

3.Kiabi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-17-2020-06-19  2020-06-18-2020-06-19  2020-06-16-2020-06-18
Landing Page Link  http://www.kiabi.tn/magasins.php  https://www.facebook.com/Kiabi.france/photos/a.239259607954/10157723545337955/?type=3   https://www.facebook.com/kiabi.antilles.guyane/photos/a.182453221914784/1549696428523783/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Kiabi are successful.

Kiabi Creative Analysis: 

Kiabi placed a Carousel ad in 2020-06-17-2020-06-19, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Kiabi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  France  N/A
Language  N/A  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Kiabi has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Kiabi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-18-2020-06-19  2020-06-16-2020-06-18
During  3 days  2 days 3 days 
Like  129  33  264
Share  1  3  24
Comment  5  30  4

Advertising effectiveness is a direct manifestation of advertising. Kiabi ‘s Top 1 ad received 129 likes, 1 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Kiabi, helping Kiabi to grasp the ad data more clearly.