Top Ads on Khata Book

Khata Book Background Introduction:

Digital India ka Digital Khata - Useful app for all shopkeepers and businesses

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Khata Book has been advertising and marketing on Facebook for many years. And Khata Book has placed 205 of ads on the Facebook platform in the last month. In the past few years,Khata Book has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Khata Book on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Khata Book. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Khata Book.

BigSpy

1.Khata Book Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Khata Book  Khata Book  Khata Book
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Khata Book Marketing Objectives Analysis: 

Khata Book has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Khata Book best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Khata Book Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ഡിജിറ്റൽ ഇന്ത്യയുടെ ഡിജിറ്റൽ കണക്കുപുസ്തകം ഉപയോഗിക്കൂ  डिजिटल इंडिया का डिजिटल खाता डिजिटल इंडिया का डिजिटल खाता 
Ad Copy Text  പ്ലേ‌ സ്‌റ്റോറിൽ നിന്നും ഇന്ത്യയിലെ ...  -  India's #1 Khata app ⏺Manage accounts ⏺Automatic backup ⏺ Send reminders
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 600  398  81
Like 14  444  9356

Khata Book Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Khata Book Top 1 ads got 14 likes. Khata Book uses a sentence with the finishing touch title: “ഡിജിറ്റൽ ഇന്ത്യയുടെ ഡിജിറ്റൽ കണക്കുപുസ്തകം ഉപയോഗിക്കൂ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Khata Book shared 600 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Khata Book should continue to optimize the ad content.

3.Khata Book Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-16  2020-04-18-2020-06-15  2020-03-31-2020-06-11
Landing Page Link  http://play.google.com/store/apps/details?id=com.vaibhavkalpe.android.khatabook  http://play.google.com/store/apps/details?id=com.vaibhavkalpe.android.khatabook   http://play.google.com/store/apps/details?id=com.vaibhavkalpe.android.khatabook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Khata Book are successful.

Khata Book Creative Analysis: 

Khata Book placed a Video ad in 2020-06-11-2020-06-16, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Khata Book Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  Malayalam  Hindi  Hindi

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Khata Book has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Khata Book Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-04-18-2020-06-15  2020-03-31-2020-06-11
During  6 days  59 days 73 days 
Like  14  444  9356
Share  3  10  131
Comment  1  6  105

Advertising effectiveness is a direct manifestation of advertising. Khata Book ‘s Top 1 ad received 14 likes, 3 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Khata Book, helping Khata Book to grasp the ad data more clearly.